Brand Personification of Mobilink, Ufone, Telenor and Warid
The purpose of this study was review the concept of brand personification and its importance in marketing; review previously developed brand personality scales; developbrand personality scale that is brand- category and cultural specific; and use it for measuring the brand personality of Mobilink, T...
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| Format: | Article |
| Language: | English |
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Karachi Institute of Economics and Technology
2006-07-01
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| Series: | Market Forces |
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| Online Access: | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=8KKY63N5a0M%3d&tabid=153&mid=712 |