Starbucks
In Starbucks: Value-driven Consumerism as a Global Tale, through an analysis of a Starbucks campaign, Jørgen Riber Christensen uncovers new trends in marketing, i.e. a new type of market campaign characterized by ethical considerations from both the producer's and the consumers' side, at...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Danish |
| Published: |
Aalborg University Open Publishing
2011-06-01
|
| Series: | Akademisk Kvarter |
| Online Access: | https://journals.aau.dk/index.php/ak/article/view/3128 |
| _version_ | 1797230802456543232 |
|---|---|
| author | Jørgen Riber Christensen |
| author_facet | Jørgen Riber Christensen |
| author_sort | Jørgen Riber Christensen |
| collection | DOAJ |
| description |
In Starbucks: Value-driven Consumerism as a Global Tale, through an analysis of a Starbucks campaign, Jørgen Riber Christensen uncovers new trends in marketing, i.e. a new type of market campaign characterized by ethical considerations from both the producer's and the consumers' side, at the same time the appeal to purchase goods with an ethical dimension has as agents the consumers through their use of new global fora such as YouTube, Facebook, Twitter and various blogs. "156 Countries Sing Together for the Starbucks Love Project" is an elegant expression of a global story where the global and national are united.
|
| first_indexed | 2024-04-24T15:34:16Z |
| format | Article |
| id | doaj.art-9af43d7f5fa64b659898a7521b7952b8 |
| institution | Directory Open Access Journal |
| issn | 1904-0008 |
| language | Danish |
| last_indexed | 2024-04-24T15:34:16Z |
| publishDate | 2011-06-01 |
| publisher | Aalborg University Open Publishing |
| record_format | Article |
| series | Akademisk Kvarter |
| spelling | doaj.art-9af43d7f5fa64b659898a7521b7952b82024-04-02T02:31:48ZdanAalborg University Open PublishingAkademisk Kvarter1904-00082011-06-0110.5278/ojs.academicquarter.v0i02.3128StarbucksJørgen Riber Christensen In Starbucks: Value-driven Consumerism as a Global Tale, through an analysis of a Starbucks campaign, Jørgen Riber Christensen uncovers new trends in marketing, i.e. a new type of market campaign characterized by ethical considerations from both the producer's and the consumers' side, at the same time the appeal to purchase goods with an ethical dimension has as agents the consumers through their use of new global fora such as YouTube, Facebook, Twitter and various blogs. "156 Countries Sing Together for the Starbucks Love Project" is an elegant expression of a global story where the global and national are united. https://journals.aau.dk/index.php/ak/article/view/3128 |
| spellingShingle | Jørgen Riber Christensen Starbucks Akademisk Kvarter |
| title | Starbucks |
| title_full | Starbucks |
| title_fullStr | Starbucks |
| title_full_unstemmed | Starbucks |
| title_short | Starbucks |
| title_sort | starbucks |
| url | https://journals.aau.dk/index.php/ak/article/view/3128 |
| work_keys_str_mv | AT jørgenriberchristensen starbucks |