Starbucks
In Starbucks: Value-driven Consumerism as a Global Tale, through an analysis of a Starbucks campaign, Jørgen Riber Christensen uncovers new trends in marketing, i.e. a new type of market campaign characterized by ethical considerations from both the producer's and the consumers' side, at...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Danish |
| Published: |
Aalborg University Open Publishing
2011-06-01
|
| Series: | Akademisk Kvarter |
| Online Access: | https://journals.aau.dk/index.php/ak/article/view/3128 |