Knowledge management: Development potential of tourism in Vojvodina
In modern tourism development, destinations are treated as tourism products that successfully compete in the market thanks to their attractive and highly competitive elements. The destination brand demonstrates the location, attractions and activities within the borders. Creating a brand is a long p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Serbian Culture Priština, Leposavić
2021-01-01
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| Series: | Baština |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2021/0353-90082153175A.pdf |
| _version_ | 1818672033645461504 |
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| author | Arsenijević Olja M. Cvijić Lazar R. |
| author_facet | Arsenijević Olja M. Cvijić Lazar R. |
| author_sort | Arsenijević Olja M. |
| collection | DOAJ |
| description | In modern tourism development, destinations are treated as tourism products that successfully compete in the market thanks to their attractive and highly competitive elements. The destination brand demonstrates the location, attractions and activities within the borders. Creating a brand is a long process, and an established brand is kept in the minds of consumers for a very long time. Therefore, it is necessary to have a long-term vision of the destination brand based on the knowledge and cooperation of all those involved in creating a tourism product. The created destination brand that is successfully represented by the relevant market segments through communication channels becomes a powerful tool in gaining and attracting market demand. Therefore, the aim of this paper is to analyze Vojvodina as a multicultural tourist destination and point out how recognizable it is as such a brand in the tourism business. The main goal is to look at the situation and perspectives for placing products on the domestic, and especially on the international tourist market. The ultimate goal is to include experts from this field and the local population in the project of developing the brand of Vojvodina tourism, in order to revive abandoned rural places, preserve the villages and tradition. |
| first_indexed | 2024-12-17T07:33:28Z |
| format | Article |
| id | doaj.art-9b145d10f14346af958646aa7d045ab3 |
| institution | Directory Open Access Journal |
| issn | 0353-9008 2683-5797 |
| language | English |
| last_indexed | 2024-12-17T07:33:28Z |
| publishDate | 2021-01-01 |
| publisher | Institute of Serbian Culture Priština, Leposavić |
| record_format | Article |
| series | Baština |
| spelling | doaj.art-9b145d10f14346af958646aa7d045ab32022-12-21T21:58:25ZengInstitute of Serbian Culture Priština, LeposavićBaština0353-90082683-57972021-01-0120215317520310.5937/bastina31-305310353-90082153175AKnowledge management: Development potential of tourism in VojvodinaArsenijević Olja M.0https://orcid.org/0000-0002-0465-0508Cvijić Lazar R.1Univerzitet "UNION - Nikola Tesla", Fakultet za poslovne studije i pravo, Beograd, SerbiaUniverzitet "UNION - Nikola Tesla", Fakultet za poslovne studije i pravo, Beograd, SerbiaIn modern tourism development, destinations are treated as tourism products that successfully compete in the market thanks to their attractive and highly competitive elements. The destination brand demonstrates the location, attractions and activities within the borders. Creating a brand is a long process, and an established brand is kept in the minds of consumers for a very long time. Therefore, it is necessary to have a long-term vision of the destination brand based on the knowledge and cooperation of all those involved in creating a tourism product. The created destination brand that is successfully represented by the relevant market segments through communication channels becomes a powerful tool in gaining and attracting market demand. Therefore, the aim of this paper is to analyze Vojvodina as a multicultural tourist destination and point out how recognizable it is as such a brand in the tourism business. The main goal is to look at the situation and perspectives for placing products on the domestic, and especially on the international tourist market. The ultimate goal is to include experts from this field and the local population in the project of developing the brand of Vojvodina tourism, in order to revive abandoned rural places, preserve the villages and tradition.https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2021/0353-90082153175A.pdfknowledge managementmulticulturalismvojvodinatourist destination |
| spellingShingle | Arsenijević Olja M. Cvijić Lazar R. Knowledge management: Development potential of tourism in Vojvodina Baština knowledge management multiculturalism vojvodina tourist destination |
| title | Knowledge management: Development potential of tourism in Vojvodina |
| title_full | Knowledge management: Development potential of tourism in Vojvodina |
| title_fullStr | Knowledge management: Development potential of tourism in Vojvodina |
| title_full_unstemmed | Knowledge management: Development potential of tourism in Vojvodina |
| title_short | Knowledge management: Development potential of tourism in Vojvodina |
| title_sort | knowledge management development potential of tourism in vojvodina |
| topic | knowledge management multiculturalism vojvodina tourist destination |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2021/0353-90082153175A.pdf |
| work_keys_str_mv | AT arsenijevicoljam knowledgemanagementdevelopmentpotentialoftourisminvojvodina AT cvijiclazarr knowledgemanagementdevelopmentpotentialoftourisminvojvodina |