Brand equity of Lahore Fort as a tourism destination brand

Brand equity of Lahore Fort as a tourism destination brand

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Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of...

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Bibliographic Details
Main Authors: Muhammad Kashif, Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Customer-based brand equity
Destination-branding
Lahore Fort
Brand equity
Pakistan
Online Access:https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/52959

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