Organization and performance of chicken egg marketing in Northern Ghana
This study examined the organization and performance of chicken egg marketing in northern Ghana, relying on cross-sectional data from 180 randomly selected chicken egg marketers. Using descriptive statistics, Gini coefficient and gross margin analysis, the results revealed four chicken egg marketing...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154323001400 |
| _version_ | 1797823099202174976 |
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| author | Jonas Baagyere Awal Abdul-Rahaman Camillus Abawiera Wongnaa Bismark Amfo Gazali Issahaku Osman Tahidu Damba Abdul-Mumin Abdulai |
| author_facet | Jonas Baagyere Awal Abdul-Rahaman Camillus Abawiera Wongnaa Bismark Amfo Gazali Issahaku Osman Tahidu Damba Abdul-Mumin Abdulai |
| author_sort | Jonas Baagyere |
| collection | DOAJ |
| description | This study examined the organization and performance of chicken egg marketing in northern Ghana, relying on cross-sectional data from 180 randomly selected chicken egg marketers. Using descriptive statistics, Gini coefficient and gross margin analysis, the results revealed four chicken egg marketing channels, viz. Direct sales to consumers, itinerant wholesalers, sedentary wholesalers and retailers. The retailer marketing channel is the most patronized channel in the study area, followed by the wholesaler channel. The consumer marketing channel is the least patronized channel. A chicken egg marketer earns an average monthly gross margin and net return of GH₵807.40 and GH₵692.10, respectively. These findings suggest that the checking egg marketing in northern Ghana is lucrative. The Gini Coefficient of 55.87% implies moderate inequality among the marketers, and the market share is said to be oligopolistic. |
| first_indexed | 2024-03-13T10:19:00Z |
| format | Article |
| id | doaj.art-9b5004c82dcb47798f6a8747e4370cea |
| institution | Directory Open Access Journal |
| issn | 2666-1543 |
| language | English |
| last_indexed | 2024-03-13T10:19:00Z |
| publishDate | 2023-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Agriculture and Food Research |
| spelling | doaj.art-9b5004c82dcb47798f6a8747e4370cea2023-05-21T04:35:56ZengElsevierJournal of Agriculture and Food Research2666-15432023-06-0112100633Organization and performance of chicken egg marketing in Northern GhanaJonas Baagyere0Awal Abdul-Rahaman1Camillus Abawiera Wongnaa2Bismark Amfo3Gazali Issahaku4Osman Tahidu Damba5Abdul-Mumin Abdulai6Department of Agricultural and Food Economics, University for Development Studies, Tamale, GhanaDepartment of Agribusiness, University for Development Studies, Tamale, Ghana; Corresponding author.Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaDepartment of Agricultural Economics, Agribusiness and Extension, University of Energy and Natural Resources, Sunyani, GhanaDepartment of Food Security and Climate Change, University for Development Studies, Tamale, GhanaDepartment of Agricultural and Food Economics, University for Development Studies, Tamale, GhanaDepartment of Agribusiness, Tamale Technical University, Tamale, GhanaThis study examined the organization and performance of chicken egg marketing in northern Ghana, relying on cross-sectional data from 180 randomly selected chicken egg marketers. Using descriptive statistics, Gini coefficient and gross margin analysis, the results revealed four chicken egg marketing channels, viz. Direct sales to consumers, itinerant wholesalers, sedentary wholesalers and retailers. The retailer marketing channel is the most patronized channel in the study area, followed by the wholesaler channel. The consumer marketing channel is the least patronized channel. A chicken egg marketer earns an average monthly gross margin and net return of GH₵807.40 and GH₵692.10, respectively. These findings suggest that the checking egg marketing in northern Ghana is lucrative. The Gini Coefficient of 55.87% implies moderate inequality among the marketers, and the market share is said to be oligopolistic.http://www.sciencedirect.com/science/article/pii/S2666154323001400Market structure and conductMarket performanceMarket constraintsGini coefficientNorthern Ghana |
| spellingShingle | Jonas Baagyere Awal Abdul-Rahaman Camillus Abawiera Wongnaa Bismark Amfo Gazali Issahaku Osman Tahidu Damba Abdul-Mumin Abdulai Organization and performance of chicken egg marketing in Northern Ghana Journal of Agriculture and Food Research Market structure and conduct Market performance Market constraints Gini coefficient Northern Ghana |
| title | Organization and performance of chicken egg marketing in Northern Ghana |
| title_full | Organization and performance of chicken egg marketing in Northern Ghana |
| title_fullStr | Organization and performance of chicken egg marketing in Northern Ghana |
| title_full_unstemmed | Organization and performance of chicken egg marketing in Northern Ghana |
| title_short | Organization and performance of chicken egg marketing in Northern Ghana |
| title_sort | organization and performance of chicken egg marketing in northern ghana |
| topic | Market structure and conduct Market performance Market constraints Gini coefficient Northern Ghana |
| url | http://www.sciencedirect.com/science/article/pii/S2666154323001400 |
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