Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik
This study aims to see the winning strategy of the candidate pairs for Jokowi and Ma'ruf Amin in the 2019 presidential election, especially in terms of political imagery. Using Newman and Shet's theory by looking at reinforcement strategies, rationalization strategies, inducement strategie...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Medan Area
2021-07-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
| Subjects: | |
| Online Access: | http://ojs.uma.ac.id/index.php/perspektif/article/view/4786 |
| _version_ | 1797281004869648384 |
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| author | Tasya Maurhena Pusparimba Yusa Djuyandi Ratnia Solihah |
| author_facet | Tasya Maurhena Pusparimba Yusa Djuyandi Ratnia Solihah |
| author_sort | Tasya Maurhena Pusparimba |
| collection | DOAJ |
| description | This study aims to see the winning strategy of the candidate pairs for Jokowi and Ma'ruf Amin in the 2019 presidential election, especially in terms of political imagery. Using Newman and Shet's theory by looking at reinforcement strategies, rationalization strategies, inducement strategies, and confrontation strategies. The method used is descriptive qualitative research methods through in-depth interviews and literature review. Primary data was obtained through interviews with resource persons, namely the success team and volunteer team for the Indonesia Maju coalition, secondary data consisting of books and related documents. The results showed that the candidate pairs Jokowi and Ma'ruf Amin tried to carry out various strategic tactics in order to present themselves as candidates who had a populist image, were liked, were honest and had a dominant ideology of democratic-socialism. |
| first_indexed | 2024-03-07T16:49:19Z |
| format | Article |
| id | doaj.art-9b63219d469f40e6b0a0c77bc03d6ced |
| institution | Directory Open Access Journal |
| issn | 2085-0328 |
| language | Indonesian |
| last_indexed | 2024-03-07T16:49:19Z |
| publishDate | 2021-07-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj.art-9b63219d469f40e6b0a0c77bc03d6ced2024-03-03T05:37:44ZindUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282021-07-0110255556110.31289/perspektif.v10i2.47862725Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan PolitikTasya Maurhena Pusparimba0Yusa Djuyandi1Ratnia Solihah2Universitas PadjadjaranUniversitas PadjadjaranUniversitas PadjadjaranThis study aims to see the winning strategy of the candidate pairs for Jokowi and Ma'ruf Amin in the 2019 presidential election, especially in terms of political imagery. Using Newman and Shet's theory by looking at reinforcement strategies, rationalization strategies, inducement strategies, and confrontation strategies. The method used is descriptive qualitative research methods through in-depth interviews and literature review. Primary data was obtained through interviews with resource persons, namely the success team and volunteer team for the Indonesia Maju coalition, secondary data consisting of books and related documents. The results showed that the candidate pairs Jokowi and Ma'ruf Amin tried to carry out various strategic tactics in order to present themselves as candidates who had a populist image, were liked, were honest and had a dominant ideology of democratic-socialism.http://ojs.uma.ac.id/index.php/perspektif/article/view/4786winning strategypolitical imagingpresidential election |
| spellingShingle | Tasya Maurhena Pusparimba Yusa Djuyandi Ratnia Solihah Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik Perspektif: Jurnal Ilmu-ilmu Sosial winning strategy political imaging presidential election |
| title | Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik |
| title_full | Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik |
| title_fullStr | Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik |
| title_full_unstemmed | Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik |
| title_short | Strategi Pemenangan Jokowi dan Ma’ruf Amin dalam Pemilihan Presiden 2019 melalui Pencitraan Politik |
| title_sort | strategi pemenangan jokowi dan ma ruf amin dalam pemilihan presiden 2019 melalui pencitraan politik |
| topic | winning strategy political imaging presidential election |
| url | http://ojs.uma.ac.id/index.php/perspektif/article/view/4786 |
| work_keys_str_mv | AT tasyamaurhenapusparimba strategipemenanganjokowidanmarufamindalampemilihanpresiden2019melaluipencitraanpolitik AT yusadjuyandi strategipemenanganjokowidanmarufamindalampemilihanpresiden2019melaluipencitraanpolitik AT ratniasolihah strategipemenanganjokowidanmarufamindalampemilihanpresiden2019melaluipencitraanpolitik |