The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

This research aims to determine the influence of Islamic Corporate Social Responsibility and Corporate Image on Customer Loyalty. The research was conducted by sending questionnaires to sharia banking customers in Malang. There were 100 respondents to the study. This research is quantitative. The an...

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Bibliographic Details
Main Authors: Irmayanti Hasan, Lailatul Farida, Kholilah Kholilah
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2021-06-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
icsr
corporate image
customer loyalty
Online Access:https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5334

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