Diminishing personal information privacy weakens image concerns.

The popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors unde...

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Bibliographic Details
Main Authors: Yohanes E Riyanto, Jianlin Zhang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0232037
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author Yohanes E Riyanto
Jianlin Zhang
author_facet Yohanes E Riyanto
Jianlin Zhang
author_sort Yohanes E Riyanto
collection DOAJ
description The popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors under different degrees of privacy conditions. Using a variant of the dictator game, we induced dictators to self-select into pro-self or pro-social types and asked recipients to give written evaluations of the dictators. We varied the degree of personal information privacy by making the written content known to the corresponding dictators only, all dictators, or either of them with equal chance. Also, the dictators could avoid receiving the message at a price. We showed that pro-self dictators' willingness to pay to conceal messages decreased when information privacy diminished. Thus, results indicated that image concerns wane in an environment where information privacy is weak. Our results contribute to understanding of the privacy paradox.
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spelling doaj.art-9b9ab703fae446c4b8203077cbaa522e2022-12-21T21:26:10ZengPublic Library of Science (PLoS)PLoS ONE1932-62032020-01-01154e023203710.1371/journal.pone.0232037Diminishing personal information privacy weakens image concerns.Yohanes E RiyantoJianlin ZhangThe popularity of social media has increased users' social visibility. However, users' limited ability to control information spread could compromise privacy. People care about how others perceive them. We examined people's concerns for others' evaluations on their behaviors under different degrees of privacy conditions. Using a variant of the dictator game, we induced dictators to self-select into pro-self or pro-social types and asked recipients to give written evaluations of the dictators. We varied the degree of personal information privacy by making the written content known to the corresponding dictators only, all dictators, or either of them with equal chance. Also, the dictators could avoid receiving the message at a price. We showed that pro-self dictators' willingness to pay to conceal messages decreased when information privacy diminished. Thus, results indicated that image concerns wane in an environment where information privacy is weak. Our results contribute to understanding of the privacy paradox.https://doi.org/10.1371/journal.pone.0232037
spellingShingle Yohanes E Riyanto
Jianlin Zhang
Diminishing personal information privacy weakens image concerns.
PLoS ONE
title Diminishing personal information privacy weakens image concerns.
title_full Diminishing personal information privacy weakens image concerns.
title_fullStr Diminishing personal information privacy weakens image concerns.
title_full_unstemmed Diminishing personal information privacy weakens image concerns.
title_short Diminishing personal information privacy weakens image concerns.
title_sort diminishing personal information privacy weakens image concerns
url https://doi.org/10.1371/journal.pone.0232037
work_keys_str_mv AT yohaneseriyanto diminishingpersonalinformationprivacyweakensimageconcerns
AT jianlinzhang diminishingpersonalinformationprivacyweakensimageconcerns