Flashmobs as Performance and the Re-emergence of Creative Communities
In spite of their very brief history – the first modern flashmob took place at Macy’s in NY, on the evening of 17th of June 2003 – flashmobs have rapidly spread throughout the Western world, developing in recent years into a particularly novel mode of performance that stimulates the re-emergence –...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio Grande do Sul
2013-12-01
|
| Series: | Revista Brasileira de Estudos da Presença |
| Subjects: | |
| Online Access: | https://seer.ufrgs.br/index.php/presenca/article/view/41789 |
| _version_ | 1798000335833268224 |
|---|---|
| author | Aristita Ioana Albacan (University of Hull – Scarborough, United Kingdom) |
| author_facet | Aristita Ioana Albacan (University of Hull – Scarborough, United Kingdom) |
| author_sort | Aristita Ioana Albacan (University of Hull – Scarborough, United Kingdom) |
| collection | DOAJ |
| description |
In spite of their very brief history – the first modern flashmob took place at Macy’s in NY, on the evening of 17th of June 2003 – flashmobs have rapidly spread
throughout the Western world, developing in recent years into a particularly novel mode of performance that stimulates the re-emergence – even if temporary and fleeting – of creative communities, whilst responding to a range of topics of societal currency: political, cultural,
artistic, everyday life etc. Flashmobs become visible within the public sphere via short, exciting performative acts perceived as playful and liberating. In processual terms, flashmobs as performances pertaining to a globalized, neo-liberal cultural economy, hybridize conventions and practices from live, online, and mobile media in novel, unprecedented ways.
|
| first_indexed | 2024-04-11T11:18:39Z |
| format | Article |
| id | doaj.art-9ba34875a37d4a6aab06929e7b4a57e1 |
| institution | Directory Open Access Journal |
| issn | 2237-2660 |
| language | English |
| last_indexed | 2024-04-11T11:18:39Z |
| publishDate | 2013-12-01 |
| publisher | Universidade Federal do Rio Grande do Sul |
| record_format | Article |
| series | Revista Brasileira de Estudos da Presença |
| spelling | doaj.art-9ba34875a37d4a6aab06929e7b4a57e12022-12-22T04:27:09ZengUniversidade Federal do Rio Grande do SulRevista Brasileira de Estudos da Presença2237-26602013-12-0141Flashmobs as Performance and the Re-emergence of Creative CommunitiesAristita Ioana Albacan (University of Hull – Scarborough, United Kingdom)0University of Hull, UK In spite of their very brief history – the first modern flashmob took place at Macy’s in NY, on the evening of 17th of June 2003 – flashmobs have rapidly spread throughout the Western world, developing in recent years into a particularly novel mode of performance that stimulates the re-emergence – even if temporary and fleeting – of creative communities, whilst responding to a range of topics of societal currency: political, cultural, artistic, everyday life etc. Flashmobs become visible within the public sphere via short, exciting performative acts perceived as playful and liberating. In processual terms, flashmobs as performances pertaining to a globalized, neo-liberal cultural economy, hybridize conventions and practices from live, online, and mobile media in novel, unprecedented ways. https://seer.ufrgs.br/index.php/presenca/article/view/41789FlashmobsPerformanceHybridizationCreative CommunitiesActive Spectatorship |
| spellingShingle | Aristita Ioana Albacan (University of Hull – Scarborough, United Kingdom) Flashmobs as Performance and the Re-emergence of Creative Communities Revista Brasileira de Estudos da Presença Flashmobs Performance Hybridization Creative Communities Active Spectatorship |
| title | Flashmobs as Performance and the Re-emergence of Creative Communities |
| title_full | Flashmobs as Performance and the Re-emergence of Creative Communities |
| title_fullStr | Flashmobs as Performance and the Re-emergence of Creative Communities |
| title_full_unstemmed | Flashmobs as Performance and the Re-emergence of Creative Communities |
| title_short | Flashmobs as Performance and the Re-emergence of Creative Communities |
| title_sort | flashmobs as performance and the re emergence of creative communities |
| topic | Flashmobs Performance Hybridization Creative Communities Active Spectatorship |
| url | https://seer.ufrgs.br/index.php/presenca/article/view/41789 |
| work_keys_str_mv | AT aristitaioanaalbacanuniversityofhullscarboroughunitedkingdom flashmobsasperformanceandthereemergenceofcreativecommunities |