Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria
Chicken egg packaging and labeling are considered attributes of enhancement of the product and a lot of effort is put into adding value for certain attributes that attract consumers and assure their satisfaction. Hence, consumer’s willingness to pay for packaged chicken eggs in Lagos state, Nigeria...
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| Format: | Article |
| Language: | English |
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AIMS Press
2020-07-01
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| Series: | AIMS Agriculture and Food |
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| Online Access: | https://www.aimspress.com/article/10.3934/agrfood.2020.2.204/fulltext.html |
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| author | Olubunmi Lawrence Balogun Martha Dupe Olumide Opemipo Oloruntosin Gbaiye Taofeek Ayodeji Ayo-Bello Oladele Timothy Akinwole Kayode Ayantoye |
| author_facet | Olubunmi Lawrence Balogun Martha Dupe Olumide Opemipo Oloruntosin Gbaiye Taofeek Ayodeji Ayo-Bello Oladele Timothy Akinwole Kayode Ayantoye |
| author_sort | Olubunmi Lawrence Balogun |
| collection | DOAJ |
| description | Chicken egg packaging and labeling are considered attributes of enhancement of the product and a lot of effort is put into adding value for certain attributes that attract consumers and assure their satisfaction. Hence, consumer’s willingness to pay for packaged chicken eggs in Lagos state, Nigeria was investigated. A multistage sampling was employed for the study to obtain relevant information from consumers of packaged chicken egg. Three divisions were purposively selected because of the popularity of packaged chicken eggs in their stores. In the second stage of sampling, a local government area (LGA) was selected from each division. In the last stage, 50 consumers of chicken egg were randomly selected from each LGA. Contingent valuation method was used to elicit information from selected 134 egg consumers which were used for analysis. Data were analysed using descriptive statistics and probit regression model. Mean age and monthly income of egg consumers were 38.51 ±11.75 years and ₦96,179.10 respectively. Household size was 4 members. The mean willingness to pay (WTP) for packaged eggs were ₦968, the premium accounts for 7% in the WTP estimate. The WTP for packaged eggs decreased as the consumers’ grew older (p < 0.1). Being male increased the WTP by 13.4% and respondent being married increased WTP by 15.8%. Additional naira to consumers’ income increased WTP by 0.8% while respondents that patronized supermarkets WTP increased by 15.8%. The study recommends a multiple streams of income and a closer retail stores for better accessibility for packaged chicken egg consumers. |
| first_indexed | 2024-12-11T20:03:50Z |
| format | Article |
| id | doaj.art-9ba588c9a26246c6a122c75d5008b9af |
| institution | Directory Open Access Journal |
| issn | 2471-2086 |
| language | English |
| last_indexed | 2024-12-11T20:03:50Z |
| publishDate | 2020-07-01 |
| publisher | AIMS Press |
| record_format | Article |
| series | AIMS Agriculture and Food |
| spelling | doaj.art-9ba588c9a26246c6a122c75d5008b9af2022-12-22T00:52:27ZengAIMS PressAIMS Agriculture and Food2471-20862020-07-015220421710.3934/agrfood.2020.2.204Consumers’ willingness to pay for packaged chicken eggs in Lagos State, NigeriaOlubunmi Lawrence Balogun0Martha Dupe Olumide1Opemipo Oloruntosin Gbaiye2Taofeek Ayodeji Ayo-Bello3Oladele Timothy Akinwole4Kayode Ayantoye51 Department of Agriculture & Industrial Technology, School of Science & Technology, Babcock University, Ilisan-Remo, Ogun State1 Department of Agriculture & Industrial Technology, School of Science & Technology, Babcock University, Ilisan-Remo, Ogun State1 Department of Agriculture & Industrial Technology, School of Science & Technology, Babcock University, Ilisan-Remo, Ogun State1 Department of Agriculture & Industrial Technology, School of Science & Technology, Babcock University, Ilisan-Remo, Ogun State1 Department of Agriculture & Industrial Technology, School of Science & Technology, Babcock University, Ilisan-Remo, Ogun State2 Department of Agricultural Economics & Extension, College of Agriculture & Veterinary Medicine, Kwara State University, Malete, Kwara StateChicken egg packaging and labeling are considered attributes of enhancement of the product and a lot of effort is put into adding value for certain attributes that attract consumers and assure their satisfaction. Hence, consumer’s willingness to pay for packaged chicken eggs in Lagos state, Nigeria was investigated. A multistage sampling was employed for the study to obtain relevant information from consumers of packaged chicken egg. Three divisions were purposively selected because of the popularity of packaged chicken eggs in their stores. In the second stage of sampling, a local government area (LGA) was selected from each division. In the last stage, 50 consumers of chicken egg were randomly selected from each LGA. Contingent valuation method was used to elicit information from selected 134 egg consumers which were used for analysis. Data were analysed using descriptive statistics and probit regression model. Mean age and monthly income of egg consumers were 38.51 ±11.75 years and ₦96,179.10 respectively. Household size was 4 members. The mean willingness to pay (WTP) for packaged eggs were ₦968, the premium accounts for 7% in the WTP estimate. The WTP for packaged eggs decreased as the consumers’ grew older (p < 0.1). Being male increased the WTP by 13.4% and respondent being married increased WTP by 15.8%. Additional naira to consumers’ income increased WTP by 0.8% while respondents that patronized supermarkets WTP increased by 15.8%. The study recommends a multiple streams of income and a closer retail stores for better accessibility for packaged chicken egg consumers.https://www.aimspress.com/article/10.3934/agrfood.2020.2.204/fulltext.htmlwillingness to paypackaged eggsconsumerspremiumcontingent valuation methodlagos state |
| spellingShingle | Olubunmi Lawrence Balogun Martha Dupe Olumide Opemipo Oloruntosin Gbaiye Taofeek Ayodeji Ayo-Bello Oladele Timothy Akinwole Kayode Ayantoye Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria AIMS Agriculture and Food willingness to pay packaged eggs consumers premium contingent valuation method lagos state |
| title | Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria |
| title_full | Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria |
| title_fullStr | Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria |
| title_full_unstemmed | Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria |
| title_short | Consumers’ willingness to pay for packaged chicken eggs in Lagos State, Nigeria |
| title_sort | consumers willingness to pay for packaged chicken eggs in lagos state nigeria |
| topic | willingness to pay packaged eggs consumers premium contingent valuation method lagos state |
| url | https://www.aimspress.com/article/10.3934/agrfood.2020.2.204/fulltext.html |
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