Exploring the effect of use contexts on user engagement toward tourism short video platforms
With tourism short video platforms’ increasingly fierce competition, retaining existing users and improving engagement has taken on greater theoretical and practical significance. Based on the self-system model of motivational development, this study, involving an empirical analysis of 252 user data...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1050214/full |
| _version_ | 1828176772869390336 |
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| author | Fei Qu Nian Wang Xianyan Zhang Lan Wang |
| author_facet | Fei Qu Nian Wang Xianyan Zhang Lan Wang |
| author_sort | Fei Qu |
| collection | DOAJ |
| description | With tourism short video platforms’ increasingly fierce competition, retaining existing users and improving engagement has taken on greater theoretical and practical significance. Based on the self-system model of motivational development, this study, involving an empirical analysis of 252 user data samples, establishes a research model to determine how the use contexts affect users’ psychological process and finally lead to behavioral engagement. In particular, four use contexts of tourism short video platforms are proposed—namely, information acquisition, leisure and entertainment, attention obtainment, and social interaction. Different use contexts differ in the degree to which they satisfy users’ three psychological needs, thus influence their attitudinal engagement and behavioral engagement. The research results can provide theoretical and practical references on how to improve user engagement toward tourism short video platforms. |
| first_indexed | 2024-04-12T04:49:08Z |
| format | Article |
| id | doaj.art-9bb9f07fae254f1cbb2e7b252c43a7a9 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T04:49:08Z |
| publishDate | 2022-11-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-9bb9f07fae254f1cbb2e7b252c43a7a92022-12-22T03:47:23ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-11-011310.3389/fpsyg.2022.10502141050214Exploring the effect of use contexts on user engagement toward tourism short video platformsFei QuNian WangXianyan ZhangLan WangWith tourism short video platforms’ increasingly fierce competition, retaining existing users and improving engagement has taken on greater theoretical and practical significance. Based on the self-system model of motivational development, this study, involving an empirical analysis of 252 user data samples, establishes a research model to determine how the use contexts affect users’ psychological process and finally lead to behavioral engagement. In particular, four use contexts of tourism short video platforms are proposed—namely, information acquisition, leisure and entertainment, attention obtainment, and social interaction. Different use contexts differ in the degree to which they satisfy users’ three psychological needs, thus influence their attitudinal engagement and behavioral engagement. The research results can provide theoretical and practical references on how to improve user engagement toward tourism short video platforms.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1050214/fulluse contextsuser engagementself-system model of motivational developmentattitudinal engagementbehavioral engagementshort video |
| spellingShingle | Fei Qu Nian Wang Xianyan Zhang Lan Wang Exploring the effect of use contexts on user engagement toward tourism short video platforms Frontiers in Psychology use contexts user engagement self-system model of motivational development attitudinal engagement behavioral engagement short video |
| title | Exploring the effect of use contexts on user engagement toward tourism short video platforms |
| title_full | Exploring the effect of use contexts on user engagement toward tourism short video platforms |
| title_fullStr | Exploring the effect of use contexts on user engagement toward tourism short video platforms |
| title_full_unstemmed | Exploring the effect of use contexts on user engagement toward tourism short video platforms |
| title_short | Exploring the effect of use contexts on user engagement toward tourism short video platforms |
| title_sort | exploring the effect of use contexts on user engagement toward tourism short video platforms |
| topic | use contexts user engagement self-system model of motivational development attitudinal engagement behavioral engagement short video |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1050214/full |
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