Modern strategy and tactics development algorithm of internet marketing on the B2B market
In the modern economy, there are accelerated processes of transformation of business models that support the trends of economic globalization development. The relevance of the study is due to the need to model the marketing activities of enterprises, to follow consistent, both strategic and tactical...
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| Format: | Article |
| Language: | English |
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Simon Kuznets Kharkiv National University of Economics
2023-03-01
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| Series: | Економіка розвитку |
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| Online Access: | https://ecdev.com.ua/journals/t-22-1-2023/suchasny-algoritm-rozrobki-strategiyi-ta-taktiki-internet-marketingu-na-v2v-rinku |