Effect of introducing virtual community and community group buying on customer’s perceived value and loyalty behavior: A convenience store-based perspective
Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct customer interaction. However, it is still unkn...
Main Authors: | Xiaoyu Xu, Zhineng Hu |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-09-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.989463/full |
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