| Summary: | This study aims to reveal the key drivers that influence young individuals to participate in e-entrepreneurship, an increasingly important aspect of economic growth and innovation. Through a survey of 305 Omani entrepreneurs, this research found that entrepreneurship role models, opportunity evaluation decisions, and entrepreneurship education were positively related to the intention to pursue e-entrepreneurship. Moreover, self-perceived creativity was found to significantly enhance the relationships among entrepreneurship role models, entrepreneurship education, and e-entrepreneurship intention.The results of this study offer valuable insights for policymakers in Oman as they highlight the crucial role that entrepreneurship role models, opportunity evaluation decisions, entrepreneurship education, and self-perceived creativity play in shaping young individuals’ attitudes toward e-entrepreneurship. This study makes important theoretical and practical contributions and provides a roadmap for policymakers seeking to promote entrepreneurship and support the growth of new business ventures.
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