Marketing Theory and Methods in the State of the Transitional Economy: the Case of Lithuania
This paper discusses the evolution of marketing thoughts. theories and practical adaptation in countries undergoing turbulent transition. Every country undergoes certain kinds of changes and flow from one condition to another. However, not every change is defined as transition. In this paper we inve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2002-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17009 |