Exploring Pro-Environmental Behaviour in FMCG Supply Chain

Exploring Pro-Environmental Behaviour in FMCG Supply Chain

This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicato...

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Bibliographic Details
Main Authors: Jelena Končar, Radenko Marić, Goran Vukmirović*, Sonja Vučenović
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2021-01-01
Series:Tehnički Vjesnik
Subjects:
ecological norms
employees
FMCG
pro-environmental behaviour
supply chain
Online Access:https://hrcak.srce.hr/file/385026

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