Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times
This study investigates the differences in usage intentions and actual use behavior for m-pay pre-covid (2019) and during the Covid pandemic (2021). Furthermore, it examines the generational differences in m-pay behavior during the COVID-19 pandemic. The study extended the theoretical model of UTAUT...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-09-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503023000361 |
| _version_ | 1827810097052516352 |
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| author | Briana M. Martinez Laura E. McAndrews |
| author_facet | Briana M. Martinez Laura E. McAndrews |
| author_sort | Briana M. Martinez |
| collection | DOAJ |
| description | This study investigates the differences in usage intentions and actual use behavior for m-pay pre-covid (2019) and during the Covid pandemic (2021). Furthermore, it examines the generational differences in m-pay behavior during the COVID-19 pandemic. The study extended the theoretical model of UTAUT2 with risk and generational cohorts (baby boomers, gen x, and millennials). Data was collected from 2,324 U.S. participants, and the proposed model was analyzed using structural equation modeling. The results show a significant difference in m-pay behavior pre-covid versus the Covid pandemic. Additionally, the cohorts' behavioral intention and use behavior toward m-pay differed, with baby boomers and millennials sharing similar behavior compared to generation X. This study highlights the pandemic's impact on shifting m-payment behaviors and the need to target m-payments payment behavior by generation. |
| first_indexed | 2024-03-11T22:48:55Z |
| format | Article |
| id | doaj.art-9be2e207c3644fae89a088d5361dea98 |
| institution | Directory Open Access Journal |
| issn | 2772-5030 |
| language | English |
| last_indexed | 2024-03-11T22:48:55Z |
| publishDate | 2023-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Telematics and Informatics Reports |
| spelling | doaj.art-9be2e207c3644fae89a088d5361dea982023-09-22T04:40:05ZengElsevierTelematics and Informatics Reports2772-50302023-09-0111100076Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic timesBriana M. Martinez0Laura E. McAndrews1Baylor University, Department of Human Sciences and Design, One Bear Place #97346, Waco, TX 76798, United States; Corresponding author.University of Georgia, Department of Textile, Merchandising and Interiors, 305 Sanford Dr., Athens, GA 30602, United StatesThis study investigates the differences in usage intentions and actual use behavior for m-pay pre-covid (2019) and during the Covid pandemic (2021). Furthermore, it examines the generational differences in m-pay behavior during the COVID-19 pandemic. The study extended the theoretical model of UTAUT2 with risk and generational cohorts (baby boomers, gen x, and millennials). Data was collected from 2,324 U.S. participants, and the proposed model was analyzed using structural equation modeling. The results show a significant difference in m-pay behavior pre-covid versus the Covid pandemic. Additionally, the cohorts' behavioral intention and use behavior toward m-pay differed, with baby boomers and millennials sharing similar behavior compared to generation X. This study highlights the pandemic's impact on shifting m-payment behaviors and the need to target m-payments payment behavior by generation.http://www.sciencedirect.com/science/article/pii/S2772503023000361M-paymentMobile commerceUTAUT2 |
| spellingShingle | Briana M. Martinez Laura E. McAndrews Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times Telematics and Informatics Reports M-payment Mobile commerce UTAUT2 |
| title | Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times |
| title_full | Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times |
| title_fullStr | Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times |
| title_full_unstemmed | Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times |
| title_short | Investigating U.S. consumers' mobile pay through UTAUT2 and generational cohort theory: An analysis of mobile pay in pandemic times |
| title_sort | investigating u s consumers mobile pay through utaut2 and generational cohort theory an analysis of mobile pay in pandemic times |
| topic | M-payment Mobile commerce UTAUT2 |
| url | http://www.sciencedirect.com/science/article/pii/S2772503023000361 |
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