Impact of project information disclosure on backers' investment intensity in reward-based crowdfunding: Evidence from agri-food crowdfunding in China
How to encourage backers to increase investment and obtain more funds is an important issue for both initiators and platforms in reward-based crowdfunding. Based on the trust theory and the elaboration likelihood model (ELM), this study explores the impact of project information disclosure on the in...
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2023-11-01
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| Series: | Agricultural Economics (AGRICECON) |
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| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-202311-0001_impact-of-project-information-disclosure-on-backers-8216-investment-intensity-in-reward-based-crowdfunding-e.php |