Intention to Consume Junk Food: A Study of Drivers for Control Implications

Intention to Consume Junk Food: A Study of Drivers for Control Implications

Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Ekta Duggal, Harsh V. Verma
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	UUM Press 2020-03-01
Цуврал:	Malaysian Management Journal
Онлайн хандалт:	https://www.scienceopen.com/document?vid=a48485c5-a32c-45d9-b4be-b4fc429bb74d

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