Intention to Consume Junk Food: A Study of Drivers for Control Implications

Intention to Consume Junk Food: A Study of Drivers for Control Implications

Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...

书目详细资料
Main Authors:	Ekta Duggal, Harsh V. Verma
格式:	文件
语言:	English
出版:	UUM Press 2020-03-01
丛编:	Malaysian Management Journal
在线阅读:	https://www.scienceopen.com/document?vid=a48485c5-a32c-45d9-b4be-b4fc429bb74d

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