Intention to Consume Junk Food: A Study of Drivers for Control Implications
Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...
| Những tác giả chính: | , |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
UUM Press
2020-03-01
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| Loạt: | Malaysian Management Journal |
| Truy cập trực tuyến: | https://www.scienceopen.com/document?vid=a48485c5-a32c-45d9-b4be-b4fc429bb74d |