Success Factors of Digital Platform Design

Digital platforms disrupt today’s industries with novel offers and business models. Despite their revolutionizing impact, over 80% of platforms fail. To better understand what differentiates failing from successful platforms, we identified 30 platform success factors. These range from corporate valu...

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Bibliographic Details
Main Authors: Steffen Barbara, Möller Frederik, Stachon Maleen
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:ITM Web of Conferences
Subjects:
Online Access:https://www.itm-conferences.org/articles/itmconf/pdf/2023/01/itmconf_iess2023_05001.pdf
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author Steffen Barbara
Möller Frederik
Stachon Maleen
author_facet Steffen Barbara
Möller Frederik
Stachon Maleen
author_sort Steffen Barbara
collection DOAJ
description Digital platforms disrupt today’s industries with novel offers and business models. Despite their revolutionizing impact, over 80% of platforms fail. To better understand what differentiates failing from successful platforms, we identified 30 platform success factors. These range from corporate value integration, where the platform strategy gets defined and the platform’s value definition, to the platform architecture covering all essential IT considerations and best practices making, e.g., innovation and personalization possible. To make these success factors usable in practice, we integrated all 30 success factors into the wellestablished Business Model Canvas (BMC) widely adopted for business model design. This method was chosen to test the applicability and usefulness of the platform success factors in a widely used vehicle and thus ease our workshop study. The success factors are promising, as demonstrated in our workshop study.
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spelling doaj.art-9bffceb9ad194f018da764aa7a2c7e3f2023-02-21T08:07:16ZengEDP SciencesITM Web of Conferences2271-20972023-01-01510500110.1051/itmconf/20235105001itmconf_iess2023_05001Success Factors of Digital Platform DesignSteffen Barbara0Möller Frederik1Stachon Maleen2TU Dortmund UniversityTU Dortmund UniversityTU Dortmund UniversityDigital platforms disrupt today’s industries with novel offers and business models. Despite their revolutionizing impact, over 80% of platforms fail. To better understand what differentiates failing from successful platforms, we identified 30 platform success factors. These range from corporate value integration, where the platform strategy gets defined and the platform’s value definition, to the platform architecture covering all essential IT considerations and best practices making, e.g., innovation and personalization possible. To make these success factors usable in practice, we integrated all 30 success factors into the wellestablished Business Model Canvas (BMC) widely adopted for business model design. This method was chosen to test the applicability and usefulness of the platform success factors in a widely used vehicle and thus ease our workshop study. The success factors are promising, as demonstrated in our workshop study.https://www.itm-conferences.org/articles/itmconf/pdf/2023/01/itmconf_iess2023_05001.pdfdigital platformsplatform success factorsavoid platform failurebmc integration
spellingShingle Steffen Barbara
Möller Frederik
Stachon Maleen
Success Factors of Digital Platform Design
ITM Web of Conferences
digital platforms
platform success factors
avoid platform failure
bmc integration
title Success Factors of Digital Platform Design
title_full Success Factors of Digital Platform Design
title_fullStr Success Factors of Digital Platform Design
title_full_unstemmed Success Factors of Digital Platform Design
title_short Success Factors of Digital Platform Design
title_sort success factors of digital platform design
topic digital platforms
platform success factors
avoid platform failure
bmc integration
url https://www.itm-conferences.org/articles/itmconf/pdf/2023/01/itmconf_iess2023_05001.pdf
work_keys_str_mv AT steffenbarbara successfactorsofdigitalplatformdesign
AT mollerfrederik successfactorsofdigitalplatformdesign
AT stachonmaleen successfactorsofdigitalplatformdesign