Contemporary Business Analytics: An Overview
We examine the state-of-the-art of the business analytics field by identifying and describing the four types of analytics and the three pillars of modeling. Further, we offer a framework of the interplay between the types of analytics and those pillars of modeling. The article describes the architec...
Main Authors: | Wullianallur Raghupathi, Viju Raghupathi |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-08-01
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Series: | Data |
Subjects: | |
Online Access: | https://www.mdpi.com/2306-5729/6/8/86 |
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