TRAPIST CHEESE CONSUMPTION ANALYSIS

Market research represents an essential precondition for making timely and rational marketing decisions in market operations of economic entities. The main objective of the research is to establish the relevant factors which determine the consumption of the Trapist Cheese manufactured by A.D. &q...

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Main Authors: Branislav Vlahović, Vuk Radojević, Mladen Pavlović
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2005-09-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1562
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author Branislav Vlahović
Vuk Radojević
Mladen Pavlović
author_facet Branislav Vlahović
Vuk Radojević
Mladen Pavlović
author_sort Branislav Vlahović
collection DOAJ
description Market research represents an essential precondition for making timely and rational marketing decisions in market operations of economic entities. The main objective of the research is to establish the relevant factors which determine the consumption of the Trapist Cheese manufactured by A.D. "Mlekoprodukt" in Zrenjanin. According to the obtained answers, an economic entity should make the appropriate business decisions which will affect an increase of a demand, that is, the consumption of this very valuable food. The emphasis, in the market analysis, is on the product which is one of the basic elements of the marketing MIKS. A questionnaire is used in this study as a research method. Its application represents the primary data gathering from the one being questioned. This method enables the gain of the facts, opinions and motives of the ones being questioned about the factors which affected the consumption of the Trapist Cheese the most. The obtained answers are sufficiently indicative and show the basic factors which affect the consumption of the Trapist Cheese of the above mentioned manufacturer.
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publishDate 2005-09-01
publisher Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
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spelling doaj.art-9c06ea5187624d5994919417de99818a2023-05-17T17:01:34ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532005-09-01523TRAPIST CHEESE CONSUMPTION ANALYSISBranislav Vlahović0Vuk Radojević1Mladen Pavlović2Faculty of Agriculture, University of Novi SadFaculty of Agriculture, University of Novi SadFaculty of Agriculture, University of Novi Sad Market research represents an essential precondition for making timely and rational marketing decisions in market operations of economic entities. The main objective of the research is to establish the relevant factors which determine the consumption of the Trapist Cheese manufactured by A.D. "Mlekoprodukt" in Zrenjanin. According to the obtained answers, an economic entity should make the appropriate business decisions which will affect an increase of a demand, that is, the consumption of this very valuable food. The emphasis, in the market analysis, is on the product which is one of the basic elements of the marketing MIKS. A questionnaire is used in this study as a research method. Its application represents the primary data gathering from the one being questioned. This method enables the gain of the facts, opinions and motives of the ones being questioned about the factors which affected the consumption of the Trapist Cheese the most. The obtained answers are sufficiently indicative and show the basic factors which affect the consumption of the Trapist Cheese of the above mentioned manufacturer. https://www.ea.bg.ac.rs/index.php/EA/article/view/1562market researchquestionnaireconsumptionTrapist Cheese
spellingShingle Branislav Vlahović
Vuk Radojević
Mladen Pavlović
TRAPIST CHEESE CONSUMPTION ANALYSIS
Ekonomika Poljoprivrede (1979)
market research
questionnaire
consumption
Trapist Cheese
title TRAPIST CHEESE CONSUMPTION ANALYSIS
title_full TRAPIST CHEESE CONSUMPTION ANALYSIS
title_fullStr TRAPIST CHEESE CONSUMPTION ANALYSIS
title_full_unstemmed TRAPIST CHEESE CONSUMPTION ANALYSIS
title_short TRAPIST CHEESE CONSUMPTION ANALYSIS
title_sort trapist cheese consumption analysis
topic market research
questionnaire
consumption
Trapist Cheese
url https://www.ea.bg.ac.rs/index.php/EA/article/view/1562
work_keys_str_mv AT branislavvlahovic trapistcheeseconsumptionanalysis
AT vukradojevic trapistcheeseconsumptionanalysis
AT mladenpavlovic trapistcheeseconsumptionanalysis