Modern features of innovative strategies for the development of hotel business enterprises
The hotel business is the basic sector of the tourism industry, contributes to the increase in tourist flows, the internationalization of financial capital, and the growth of employment. The hotel sector is developing rapidly (with the exception of 2020, which is explained by anti-Covid measures), l...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
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Maykop State Technological University
2022-04-01
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| Series: | Новые технологии |
| Subjects: | |
| Online Access: | https://newtechology.mkgtu.ru/jour/article/view/568 |
| _version_ | 1797516422135414784 |
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| author | E. L. Zadneprovskaya T. N. Poddubnaya E. A. Panina T. A. Dzhum |
| author_facet | E. L. Zadneprovskaya T. N. Poddubnaya E. A. Panina T. A. Dzhum |
| author_sort | E. L. Zadneprovskaya |
| collection | DOAJ |
| description | The hotel business is the basic sector of the tourism industry, contributes to the increase in tourist flows, the internationalization of financial capital, and the growth of employment. The hotel sector is developing rapidly (with the exception of 2020, which is explained by anti-Covid measures), largely due to the introduction of innovative development strategies. The investment prospects of the hotel sector should be built on the basis of such a systematization of modern innovative trends, and business planning of the activities of hotel enterprises should ensure the best implementation of innovative approaches when developing a strategy in a specific business environment. The purpose of the study is to study the modern features of innovative strategies for the development of hotel business enterprises, their impact on the dynamics of sales of paid services to the population, including the example of the Krasnodar Territory. The research methods are the following: statistical method, competitive analysis method, generalization method, forecasting. The results and conclusions: an analysis of the applied innovative strategies by hospitality enterprises indicates that such strategies are effective tools for effectively solving the problem of survival and ensuring the business security of hotels. Conclusions: innovative strategies are the most important part of the strategic management of a hotel enterprise, they make it possible to strengthen its competitiveness, meet the constantly changing preferences of guests, follow industry trends or even outstrip them. |
| first_indexed | 2024-03-10T07:00:56Z |
| format | Article |
| id | doaj.art-9c090c0e3b0d4efb923e7a8e38f8cbf7 |
| institution | Directory Open Access Journal |
| issn | 2072-0920 2713-0029 |
| language | Russian |
| last_indexed | 2024-03-10T07:00:56Z |
| publishDate | 2022-04-01 |
| publisher | Maykop State Technological University |
| record_format | Article |
| series | Новые технологии |
| spelling | doaj.art-9c090c0e3b0d4efb923e7a8e38f8cbf72023-11-22T16:04:55ZrusMaykop State Technological UniversityНовые технологии2072-09202713-00292022-04-0118110611410.47370/2072-0920-2022-18-1-106-114530Modern features of innovative strategies for the development of hotel business enterprisesE. L. Zadneprovskaya0T. N. Poddubnaya1E. A. Panina2T. A. Dzhum3FSBEI HE «Kuban State University of Physical Culture, Sports and Tourism»FSBEI HE «Kuban State University of Physical Culture, Sports and Tourism»FSBEI HE «Maikop State Technological University»FSBEI HE «Kuban State Technological University»The hotel business is the basic sector of the tourism industry, contributes to the increase in tourist flows, the internationalization of financial capital, and the growth of employment. The hotel sector is developing rapidly (with the exception of 2020, which is explained by anti-Covid measures), largely due to the introduction of innovative development strategies. The investment prospects of the hotel sector should be built on the basis of such a systematization of modern innovative trends, and business planning of the activities of hotel enterprises should ensure the best implementation of innovative approaches when developing a strategy in a specific business environment. The purpose of the study is to study the modern features of innovative strategies for the development of hotel business enterprises, their impact on the dynamics of sales of paid services to the population, including the example of the Krasnodar Territory. The research methods are the following: statistical method, competitive analysis method, generalization method, forecasting. The results and conclusions: an analysis of the applied innovative strategies by hospitality enterprises indicates that such strategies are effective tools for effectively solving the problem of survival and ensuring the business security of hotels. Conclusions: innovative strategies are the most important part of the strategic management of a hotel enterprise, they make it possible to strengthen its competitiveness, meet the constantly changing preferences of guests, follow industry trends or even outstrip them.https://newtechology.mkgtu.ru/jour/article/view/568innovative strategiesinnovative technologiescompetitiveness of the hotel business enterprisehotel services marketinnovative platformsstrategic planning |
| spellingShingle | E. L. Zadneprovskaya T. N. Poddubnaya E. A. Panina T. A. Dzhum Modern features of innovative strategies for the development of hotel business enterprises Новые технологии innovative strategies innovative technologies competitiveness of the hotel business enterprise hotel services market innovative platforms strategic planning |
| title | Modern features of innovative strategies for the development of hotel business enterprises |
| title_full | Modern features of innovative strategies for the development of hotel business enterprises |
| title_fullStr | Modern features of innovative strategies for the development of hotel business enterprises |
| title_full_unstemmed | Modern features of innovative strategies for the development of hotel business enterprises |
| title_short | Modern features of innovative strategies for the development of hotel business enterprises |
| title_sort | modern features of innovative strategies for the development of hotel business enterprises |
| topic | innovative strategies innovative technologies competitiveness of the hotel business enterprise hotel services market innovative platforms strategic planning |
| url | https://newtechology.mkgtu.ru/jour/article/view/568 |
| work_keys_str_mv | AT elzadneprovskaya modernfeaturesofinnovativestrategiesforthedevelopmentofhotelbusinessenterprises AT tnpoddubnaya modernfeaturesofinnovativestrategiesforthedevelopmentofhotelbusinessenterprises AT eapanina modernfeaturesofinnovativestrategiesforthedevelopmentofhotelbusinessenterprises AT tadzhum modernfeaturesofinnovativestrategiesforthedevelopmentofhotelbusinessenterprises |