Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

The purpose of this study was to examine the effect of online social networking site activities on brand choice for health-related businesses; the study also explored the mediating impact of brand perception on the connection of online social networking site activities and brand choice in health-rel...

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Bibliographic Details
Main Authors: Mehrab Nazir, Jian Tian, Iftikhar Hussain, Adeel Arshad, Muhammad Afzal Shad
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-10-01
Series:Frontiers in Psychology
Subjects:
health
customer perception
brand choice
brand perception
social networking site
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2020.546087/full

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