Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa
The COVID-19 pandemic caused prevalent effects across multiple industries; the hotel industry in parti-cular was impacted severely. However, Durban hotels derived innovative recovery strategies that could be implemented in most hospitality operations to alleviate financial disruptions. Furthermore,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Politeknik Negeri Bali
2024-03-01
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| Series: | Journal of Applied Sciences in Travel and Hospitality |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JASTH/article/view/1742/803 |
| _version_ | 1797233909407154176 |
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| author | Sai-Risha Gareeb Erica São João Anisah Deen |
| author_facet | Sai-Risha Gareeb Erica São João Anisah Deen |
| author_sort | Sai-Risha Gareeb |
| collection | DOAJ |
| description | The COVID-19 pandemic caused prevalent effects across multiple industries; the hotel industry in parti-cular was impacted severely. However, Durban hotels derived innovative recovery strategies that could be implemented in most hospitality operations to alleviate financial disruptions. Furthermore, exemplifies the significance of hotel preparedness in times of crisis. This study aims to investigate the effects and recovery strategies post-COVID-19 in Durban hotels to present recommendations to sustain the industry through disastrous events. A qualitative methodology was applied in the primary data collection through semi-structured interviews with hotel general and senior managers. Qualitative computer-assisted software known as ATLAS.ti was used in the data analysis. The findings indicate that the measures taken by hotels resulted in sustainable strategies that aided their survival through the pandemic. Strategies included marketing campaigns, competition analysis, tactical spending, and evolved offerings among others. This paper provides achievable practices that can be used in times of crisis or financial challenges for hotels irrespective of status or size. |
| first_indexed | 2024-04-24T16:23:39Z |
| format | Article |
| id | doaj.art-9c1afaece542445185aee2d75bf0c198 |
| institution | Directory Open Access Journal |
| issn | 2622-8319 |
| language | English |
| last_indexed | 2024-04-24T16:23:39Z |
| publishDate | 2024-03-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Journal of Applied Sciences in Travel and Hospitality |
| spelling | doaj.art-9c1afaece542445185aee2d75bf0c1982024-03-31T10:00:31ZengPoliteknik Negeri BaliJournal of Applied Sciences in Travel and Hospitality2622-83192024-03-0171172910.31940/jasth.v7i1.17-29Post-pandemic recovery strategies of Coastal hotels: Durban, South AfricaSai-Risha Gareeb0Erica São João1https://orcid.org/0000-0002-6603-4030Anisah Deen2https://orcid.org/0000-0002-3276-2240School of Tourism & Hospitality, University of Johannesburg, South AfricaSchool of Tourism & Hospitality, University of Johannesburg, South AfricaSchool of Tourism & Hospitality, University of Johannesburg, South AfricaThe COVID-19 pandemic caused prevalent effects across multiple industries; the hotel industry in parti-cular was impacted severely. However, Durban hotels derived innovative recovery strategies that could be implemented in most hospitality operations to alleviate financial disruptions. Furthermore, exemplifies the significance of hotel preparedness in times of crisis. This study aims to investigate the effects and recovery strategies post-COVID-19 in Durban hotels to present recommendations to sustain the industry through disastrous events. A qualitative methodology was applied in the primary data collection through semi-structured interviews with hotel general and senior managers. Qualitative computer-assisted software known as ATLAS.ti was used in the data analysis. The findings indicate that the measures taken by hotels resulted in sustainable strategies that aided their survival through the pandemic. Strategies included marketing campaigns, competition analysis, tactical spending, and evolved offerings among others. This paper provides achievable practices that can be used in times of crisis or financial challenges for hotels irrespective of status or size.https://ojs2.pnb.ac.id/index.php/JASTH/article/view/1742/803covid-19hotelsrecoverysouth africastrategies |
| spellingShingle | Sai-Risha Gareeb Erica São João Anisah Deen Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa Journal of Applied Sciences in Travel and Hospitality covid-19 hotels recovery south africa strategies |
| title | Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa |
| title_full | Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa |
| title_fullStr | Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa |
| title_full_unstemmed | Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa |
| title_short | Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa |
| title_sort | post pandemic recovery strategies of coastal hotels durban south africa |
| topic | covid-19 hotels recovery south africa strategies |
| url | https://ojs2.pnb.ac.id/index.php/JASTH/article/view/1742/803 |
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