PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN

ABSTRAK Tulisan ini bertujuan untuk membandingkan karakteristik fasilitas ritel, demografi, sosial ekonomi, dan preferensi fasilitas ritel antara rumah tangga di daerah pedesaan dan perkotaan, serta faktor-faktor yang berhubungan dengan preferensi mereka. Penelitian yang dilakukan di Cangkringan dan...

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Main Authors: Iis Herliany, R. Rijanta, Rini Rachmawati
Format: Article
Language:Indonesian
Published: Universitas Gadjah Mada 2016-10-01
Series:Majalah Geografi Indonesia
Subjects:
Online Access:https://jurnal.ugm.ac.id/mgi/article/view/13327
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author Iis Herliany
R. Rijanta
Rini Rachmawati
author_facet Iis Herliany
R. Rijanta
Rini Rachmawati
author_sort Iis Herliany
collection DOAJ
description ABSTRAK Tulisan ini bertujuan untuk membandingkan karakteristik fasilitas ritel, demografi, sosial ekonomi, dan preferensi fasilitas ritel antara rumah tangga di daerah pedesaan dan perkotaan, serta faktor-faktor yang berhubungan dengan preferensi mereka. Penelitian yang dilakukan di Cangkringan dan Kecamatan Depok sebagai daerah pedesaan dan perkotaan di Kabupaten Sleman. Penelitian ini mengungkapkan bahwa karakteristik fasilitas ritel, sosial-ekonomi rumah tangga dan perilaku dalam pemanfaatan pasar tradisional dan supermarket antara daerah-daerah yang berbeda. Preferensi pasar tradisional berbeda berdasarkan orientasi lokasi pemanfaatan. Preferensi mereka terhadap supermarket juga berbeda berdasarkan tingkat frekuensi pemanfaatan, orientasi lokasi pemanfaatan, dan preferensi faktor daya tarik. Perbedaan-perbedaan terkait dengan karakteristik perilaku sosial-ekonomi, demografi, dan belanja rumah tangga. ABSTRACT This paper is aimed at comparing the characteristic of retail facilities, demographic, socio-economic, and the preference of retail facilities between the households in the rural and urban areas, as well as the factors that correlate with those preferences. The research carried out in Cangkringan and Depok District as the rural and urban area in Sleman Regency. The research reveals thatthe characteristic of retail facilities, household’s socio-economics and behavior in the utilization of traditional market and supermarket between those areas are different. The preference of traditional market is different based on the orientation of the utilization location. Their preferences towards supermarket are also different based on the level of the utilization frequency, the orientation of utilization location, and the preference of attractiveness factors. Those differences are related with the socio-economic, demographic, and shopping behavior characteristic of the households. ABSTRACT   This paper is aimed at comparing the characteristic of retail facilities, demographic, socio-economic, and the preference of retail facilities between the households in the rural and urban areas, as well as the factors that correlate with those preferences. The research carried out in Cangkringan and Depok District as the rural and urban area in Sleman Regency. The research reveals thatthe characteristic of retail facilities, household’s socio-economics and behavior in the utilization of traditional market and supermarket between those areas are different. The preference of traditional market is different based on the orientation of the utilization location. Their preferences towards supermarket are also different based on the level of the utilization frequency, the orientation of utilization location, and the preference of attractiveness factors. Those differences are related with the socio-economic, demographic, and shopping behavior characteristic of the households.
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spelling doaj.art-9c3a40f681c6471fbdfe8c18366a32f72022-12-22T03:58:42ZindUniversitas Gadjah MadaMajalah Geografi Indonesia0215-17902540-945X2016-10-01231587610.22146/mgi.1332710028PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMANIis Herliany0R. Rijanta1Rini Rachmawati2Fakultas Geografi, Universitas Gadjah Mada, YogyakartaFakultas Geografi, Universitas Gadjah Mada, YogyakartaFakultas Geografi, Universitas Gadjah Mada, YogyakartaABSTRAK Tulisan ini bertujuan untuk membandingkan karakteristik fasilitas ritel, demografi, sosial ekonomi, dan preferensi fasilitas ritel antara rumah tangga di daerah pedesaan dan perkotaan, serta faktor-faktor yang berhubungan dengan preferensi mereka. Penelitian yang dilakukan di Cangkringan dan Kecamatan Depok sebagai daerah pedesaan dan perkotaan di Kabupaten Sleman. Penelitian ini mengungkapkan bahwa karakteristik fasilitas ritel, sosial-ekonomi rumah tangga dan perilaku dalam pemanfaatan pasar tradisional dan supermarket antara daerah-daerah yang berbeda. Preferensi pasar tradisional berbeda berdasarkan orientasi lokasi pemanfaatan. Preferensi mereka terhadap supermarket juga berbeda berdasarkan tingkat frekuensi pemanfaatan, orientasi lokasi pemanfaatan, dan preferensi faktor daya tarik. Perbedaan-perbedaan terkait dengan karakteristik perilaku sosial-ekonomi, demografi, dan belanja rumah tangga. ABSTRACT This paper is aimed at comparing the characteristic of retail facilities, demographic, socio-economic, and the preference of retail facilities between the households in the rural and urban areas, as well as the factors that correlate with those preferences. The research carried out in Cangkringan and Depok District as the rural and urban area in Sleman Regency. The research reveals thatthe characteristic of retail facilities, household’s socio-economics and behavior in the utilization of traditional market and supermarket between those areas are different. The preference of traditional market is different based on the orientation of the utilization location. Their preferences towards supermarket are also different based on the level of the utilization frequency, the orientation of utilization location, and the preference of attractiveness factors. Those differences are related with the socio-economic, demographic, and shopping behavior characteristic of the households. ABSTRACT   This paper is aimed at comparing the characteristic of retail facilities, demographic, socio-economic, and the preference of retail facilities between the households in the rural and urban areas, as well as the factors that correlate with those preferences. The research carried out in Cangkringan and Depok District as the rural and urban area in Sleman Regency. The research reveals thatthe characteristic of retail facilities, household’s socio-economics and behavior in the utilization of traditional market and supermarket between those areas are different. The preference of traditional market is different based on the orientation of the utilization location. Their preferences towards supermarket are also different based on the level of the utilization frequency, the orientation of utilization location, and the preference of attractiveness factors. Those differences are related with the socio-economic, demographic, and shopping behavior characteristic of the households.https://jurnal.ugm.ac.id/mgi/article/view/13327jasa ekonomipedesaanperkotaanpreferensieconomic servicesruralurbanpreference
spellingShingle Iis Herliany
R. Rijanta
Rini Rachmawati
PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
Majalah Geografi Indonesia
jasa ekonomi
pedesaan
perkotaan
preferensi
economic services
rural
urban
preference
title PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
title_full PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
title_fullStr PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
title_full_unstemmed PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
title_short PERBANDINGAN PREFERENSI PELAYANAN EKONOMI PENDUDUK RURAL DAN URBAN DI KABUPATEN SLEMAN
title_sort perbandingan preferensi pelayanan ekonomi penduduk rural dan urban di kabupaten sleman
topic jasa ekonomi
pedesaan
perkotaan
preferensi
economic services
rural
urban
preference
url https://jurnal.ugm.ac.id/mgi/article/view/13327
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AT rrijanta perbandinganpreferensipelayananekonomipendudukruraldanurbandikabupatensleman
AT rinirachmawati perbandinganpreferensipelayananekonomipendudukruraldanurbandikabupatensleman