The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor
AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly popular, especially in the period of Covid 19. Thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2322780 |
| _version_ | 1797271725347438592 |
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| author | Ngoc Quang Nguyen Hoai Long Nguyen Thuy Giang Trinh |
| author_facet | Ngoc Quang Nguyen Hoai Long Nguyen Thuy Giang Trinh |
| author_sort | Ngoc Quang Nguyen |
| collection | DOAJ |
| description | AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly popular, especially in the period of Covid 19. This study builds a model and tests the impact of online and offline experience factors on customer repurchase intention and word of mouth with trust intermediary factor. The research object is Vietnamese women aged 15 to 60 years old, with online and offline women’s fashion experience. The analytical methods used are EFA, CFA, and SEM with SPSS and AMOS software. Survey results on 629 women show that online and offline experiences have a direct impact on trust, promoting repurchase intention and word of mouth; Besides the direct impact, these two experiential factors also indirectly affect through the intermediary trust factor. Research results suggest to marketers that it is necessary to simultaneously build online and offline women’s fashion experiences for customers to build trust, and stimulate repurchase intention and word of mouth. |
| first_indexed | 2024-03-07T14:12:50Z |
| format | Article |
| id | doaj.art-9c453fdb959141968ae1228cec5ac1b0 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-07T14:12:50Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-9c453fdb959141968ae1228cec5ac1b02024-03-06T14:47:04ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2322780The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factorNgoc Quang Nguyen0Hoai Long Nguyen1Thuy Giang Trinh2Marketing Faculty, National Economics University, Hanoi, VietnamMarketing Faculty, National Economics University, Hanoi, VietnamMarketing Faculty, National Economics University, Hanoi, VietnamAbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly popular, especially in the period of Covid 19. This study builds a model and tests the impact of online and offline experience factors on customer repurchase intention and word of mouth with trust intermediary factor. The research object is Vietnamese women aged 15 to 60 years old, with online and offline women’s fashion experience. The analytical methods used are EFA, CFA, and SEM with SPSS and AMOS software. Survey results on 629 women show that online and offline experiences have a direct impact on trust, promoting repurchase intention and word of mouth; Besides the direct impact, these two experiential factors also indirectly affect through the intermediary trust factor. Research results suggest to marketers that it is necessary to simultaneously build online and offline women’s fashion experiences for customers to build trust, and stimulate repurchase intention and word of mouth.https://www.tandfonline.com/doi/10.1080/23311975.2024.2322780Online experienceoffline experiencerepurchase intentionword of mouth (WOM)women’s fashionLen Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| spellingShingle | Ngoc Quang Nguyen Hoai Long Nguyen Thuy Giang Trinh The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor Cogent Business & Management Online experience offline experience repurchase intention word of mouth (WOM) women’s fashion Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| title | The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor |
| title_full | The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor |
| title_fullStr | The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor |
| title_full_unstemmed | The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor |
| title_short | The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor |
| title_sort | impact of online and offline experiences on the repurchase intention and word of mouth of women s fashion products with the intermediate trust factor |
| topic | Online experience offline experience repurchase intention word of mouth (WOM) women’s fashion Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2322780 |
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