The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

AbstractCustomers with a good experience with the product and point of sale will have more repurchase intention and spread the positive information to other customers. The trend of online and offline experience before deciding to buy is increasingly popular, especially in the period of Covid 19. Thi...

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Bibliographic Details
Main Authors:	Ngoc Quang Nguyen, Hoai Long Nguyen, Thuy Giang Trinh
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2024-12-01
Series:	Cogent Business & Management
Subjects:	Online experience offline experience repurchase intention word of mouth (WOM) women’s fashion Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2322780

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