The Perception of Aquaponics Products in Romania

The paper follows two main objectives: to understand consumers' perception and image of aquaponics products and to identify levers communication in order to improve the perceived image of aquaponics products. Orientations in terms of communication aims product-focused and aim at enhancing the r...

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Bibliographic Details
Main Authors: Adrian Gheorghe Zugravu, Maria Magdalena Turek Rahoveanu, Adrian Turek Rahoveanu, Mohamed S. Khalel, Mostafa Abdel Rahman Ibrahim
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2016-07-01
Series:Risk in Contemporary Economy
Online Access:http://www.rce.feaa.ugal.ro/images/stories/RCE2016/ZugravuTurekTurekKhalelIbrahim.pdf