Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management

CMC Tiga Warna is one of the coastal area management for conservation and ecotourism in southern Malang, Indonesia. Despite fewer tourist visits, the COVID-19 pandemic did not dissuade locals from managing and protecting ecotourism in the coastal area. This study aims to: (a) to describe coastal eco...

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Main Authors: Zainal Abidin, Wahyu Handayani, Emeraldo A. Zaky, Achmad D. Faturrahman
Format: Article
Language:English
Published: Elsevier 2022-10-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022020126
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author Zainal Abidin
Wahyu Handayani
Emeraldo A. Zaky
Achmad D. Faturrahman
author_facet Zainal Abidin
Wahyu Handayani
Emeraldo A. Zaky
Achmad D. Faturrahman
author_sort Zainal Abidin
collection DOAJ
description CMC Tiga Warna is one of the coastal area management for conservation and ecotourism in southern Malang, Indonesia. Despite fewer tourist visits, the COVID-19 pandemic did not dissuade locals from managing and protecting ecotourism in the coastal area. This study aims to: (a) to describe coastal ecosystem management; and (b) to analyze coastal ecotourist visit intention related to tourism knowledge, perceived health risk, and risk attitude in the post-COVID-19 era as a part of developing strategy for coastal ecosystem management in the study area from the perspective of ecotourists and destination management. CMC Tiga Warna management, community group supervisors, the local community, and a variety of experts were interviewed in order to gather data for the current strategy. Coastal ecotourist visit intention data from domestic ecotourists was gathered via online and offline surveys. Analyzing the visit intention data with Warp-PLS. Using the visit intention model and interview data, the coastline management strategy was described. This study found that the coastal environment management plan constantly involved ecotourists and locals. Tourism knowledge and risk attitude are positively related to the visit intention, however perceived health risk is negatively related to it. The significant positive relationship between tourism knowledge and ecotourist visit intention is mediated by perceived health risk and risk attitude. Development of the coastal ecosystem management plan could be supported by boosting visit intention, ecotourism visits, or economic incentive as a motive for sustaining the conservation program's consistency, and ecological and social rewards in a sustainable manner. This study added to the Theory of Reasoned Action by adding two additional factors, tourist knowledge and perceived health risk, in addition to the attitude to predict the visit intention. The ecotourism manager should provide varied tourist information and knowledge as needed, reduce COVID-19 exposure risk at tourist destinations, and increase risk attitude.
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spelling doaj.art-9c675baaf8c94452ad3845a680e73ffe2022-12-22T02:42:52ZengElsevierHeliyon2405-84402022-10-01810e10724Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism managementZainal Abidin0Wahyu Handayani1Emeraldo A. Zaky2Achmad D. Faturrahman3Fisheries Socioeconomics (PSDKU) Study Program, Universitas Brawijaya, Indonesia; Fisheries Agribusiness Study Program, Universitas Brawijaya, Indonesia; Corresponding author.Fisheries Agribusiness Study Program, Universitas Brawijaya, IndonesiaFisheries Agribusiness Study Program, Universitas Brawijaya, IndonesiaFisheries Agribusiness Study Program, Universitas Brawijaya, IndonesiaCMC Tiga Warna is one of the coastal area management for conservation and ecotourism in southern Malang, Indonesia. Despite fewer tourist visits, the COVID-19 pandemic did not dissuade locals from managing and protecting ecotourism in the coastal area. This study aims to: (a) to describe coastal ecosystem management; and (b) to analyze coastal ecotourist visit intention related to tourism knowledge, perceived health risk, and risk attitude in the post-COVID-19 era as a part of developing strategy for coastal ecosystem management in the study area from the perspective of ecotourists and destination management. CMC Tiga Warna management, community group supervisors, the local community, and a variety of experts were interviewed in order to gather data for the current strategy. Coastal ecotourist visit intention data from domestic ecotourists was gathered via online and offline surveys. Analyzing the visit intention data with Warp-PLS. Using the visit intention model and interview data, the coastline management strategy was described. This study found that the coastal environment management plan constantly involved ecotourists and locals. Tourism knowledge and risk attitude are positively related to the visit intention, however perceived health risk is negatively related to it. The significant positive relationship between tourism knowledge and ecotourist visit intention is mediated by perceived health risk and risk attitude. Development of the coastal ecosystem management plan could be supported by boosting visit intention, ecotourism visits, or economic incentive as a motive for sustaining the conservation program's consistency, and ecological and social rewards in a sustainable manner. This study added to the Theory of Reasoned Action by adding two additional factors, tourist knowledge and perceived health risk, in addition to the attitude to predict the visit intention. The ecotourism manager should provide varied tourist information and knowledge as needed, reduce COVID-19 exposure risk at tourist destinations, and increase risk attitude.http://www.sciencedirect.com/science/article/pii/S2405844022020126Coastal ecosystem management strategyEcotourismTRAVisit intentionCOVID-19
spellingShingle Zainal Abidin
Wahyu Handayani
Emeraldo A. Zaky
Achmad D. Faturrahman
Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
Heliyon
Coastal ecosystem management strategy
Ecotourism
TRA
Visit intention
COVID-19
title Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
title_full Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
title_fullStr Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
title_full_unstemmed Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
title_short Perceived risk and attitude's mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management
title_sort perceived risk and attitude s mediating role between tourism knowledge and visit intention during the covid 19 pandemic implementation for coastal ecotourism management
topic Coastal ecosystem management strategy
Ecotourism
TRA
Visit intention
COVID-19
url http://www.sciencedirect.com/science/article/pii/S2405844022020126
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