Relationship between corporate social responsibility and business success: Case of the global tobacco industry

Relationship between corporate social responsibility and business success: Case of the global tobacco industry

This study evaluates the relationship between corporate social responsibility (CSR) and the financial performance of companies operating within the global tobacco industry. According to the Forbes Global 2000 list, the research covers almost the entire industry, more accurately nine companies whose...

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Bibliographic Details
Main Authors: Marcela Mišura, Ljerka Cerović, Vesna Buterin
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2018-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
corporate social responsibility
the tobacco industry
financial performance
Online Access:https://hrcak.srce.hr/file/298296

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