Domain-specific queries and Web search personalization: some investigations
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, use...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Open Publishing Association
2015-08-01
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| Series: | Electronic Proceedings in Theoretical Computer Science |
| Online Access: | http://arxiv.org/pdf/1508.03902v1 |
| _version_ | 1818302337775566848 |
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| author | Van Tien Hoang Angelo Spognardi Francesco Tiezzi Marinella Petrocchi Rocco De Nicola |
| author_facet | Van Tien Hoang Angelo Spognardi Francesco Tiezzi Marinella Petrocchi Rocco De Nicola |
| author_sort | Van Tien Hoang |
| collection | DOAJ |
| description | Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google search query results. Inspired by previous works, we have carried out some experiments consisting of search queries performed by a battery of Google accounts with differently prepared profiles. Matching query results, we quantify the level of personalization, according to topics of the queries and the profile of the accounts. This work reports initial results and it is a first step a for more extensive investigation to measure Web search personalization. |
| first_indexed | 2024-12-13T05:37:18Z |
| format | Article |
| id | doaj.art-9c7924bf290b4cec98e9f3d5c90a0c80 |
| institution | Directory Open Access Journal |
| issn | 2075-2180 |
| language | English |
| last_indexed | 2024-12-13T05:37:18Z |
| publishDate | 2015-08-01 |
| publisher | Open Publishing Association |
| record_format | Article |
| series | Electronic Proceedings in Theoretical Computer Science |
| spelling | doaj.art-9c7924bf290b4cec98e9f3d5c90a0c802022-12-21T23:57:53ZengOpen Publishing AssociationElectronic Proceedings in Theoretical Computer Science2075-21802015-08-01188Proc. WWV 2015515810.4204/EPTCS.188.6:2Domain-specific queries and Web search personalization: some investigationsVan Tien Hoang0Angelo Spognardi1Francesco Tiezzi2Marinella Petrocchi3Rocco De Nicola4 IMT Lucca, Italy IIT-CNR, Pisa, Italy University of Camerino, Italy IIT-CNR, Pisa, Italy IMT Lucca, Italy Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called "filter bubbles", which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google search query results. Inspired by previous works, we have carried out some experiments consisting of search queries performed by a battery of Google accounts with differently prepared profiles. Matching query results, we quantify the level of personalization, according to topics of the queries and the profile of the accounts. This work reports initial results and it is a first step a for more extensive investigation to measure Web search personalization.http://arxiv.org/pdf/1508.03902v1 |
| spellingShingle | Van Tien Hoang Angelo Spognardi Francesco Tiezzi Marinella Petrocchi Rocco De Nicola Domain-specific queries and Web search personalization: some investigations Electronic Proceedings in Theoretical Computer Science |
| title | Domain-specific queries and Web search personalization: some investigations |
| title_full | Domain-specific queries and Web search personalization: some investigations |
| title_fullStr | Domain-specific queries and Web search personalization: some investigations |
| title_full_unstemmed | Domain-specific queries and Web search personalization: some investigations |
| title_short | Domain-specific queries and Web search personalization: some investigations |
| title_sort | domain specific queries and web search personalization some investigations |
| url | http://arxiv.org/pdf/1508.03902v1 |
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