The factors affecting customers’ decisions to adopt Islamic banking
Attracting and retaining profitable customers to new and unfamiliar products and services is one of the challenges that the banking fraternity is faced with today. The purpose of this article is to highlight some of the important factors that influence attitude in the Islamic banking. Probability sa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-12-01
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| Series: | Banks and Bank Systems |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8073/BBS_en_2016_04cont_Bodibe.pdf |
| _version_ | 1818897939954663424 |
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| author | Seipati Bodibe Norman Chiliya Christopher Tarisayi Chikandiwa |
| author_facet | Seipati Bodibe Norman Chiliya Christopher Tarisayi Chikandiwa |
| author_sort | Seipati Bodibe |
| collection | DOAJ |
| description | Attracting and retaining profitable customers to new and unfamiliar products and services is one of the challenges that the banking fraternity is faced with today. The purpose of this article is to highlight some of the important factors that influence attitude in the Islamic banking. Probability sampling was used and 250 questionnaires were distributed among participants based at a local university in Johannesburg. The results revealed that there is a positive relationship between product awareness, social norms, community influence and attitude towards Islamic banking. Also, the results indicated that most of the respondents were not aware of the Islamic banking. The bank practitioners and marketers were, therefore, recommended to take a focused approach on creating awareness of the Islamic banking. Marketers can target community leaders or opinion leaders in order to shed light on Islamic banking to the rest of their community.
Keywords: product awareness, social norms and community influence. JEL Classification: G21, Z13 |
| first_indexed | 2024-12-19T19:24:09Z |
| format | Article |
| id | doaj.art-9c8c6409218341e18f336ee45efaf51b |
| institution | Directory Open Access Journal |
| issn | 1816-7403 1991-7074 |
| language | English |
| last_indexed | 2024-12-19T19:24:09Z |
| publishDate | 2016-12-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Banks and Bank Systems |
| spelling | doaj.art-9c8c6409218341e18f336ee45efaf51b2022-12-21T20:08:52ZengLLC "CPC "Business Perspectives"Banks and Bank Systems1816-74031991-70742016-12-0111414415110.21511/bbs.11(4-1).2016.058073The factors affecting customers’ decisions to adopt Islamic bankingSeipati Bodibe0Norman Chiliya1Christopher Tarisayi Chikandiwa2University of the Witwatersrand School of Economics and Business Sciences (South Africa)University of the Witwatersrand School of Economics and Business Sciences (South Africa)University of KwaZulu-Natal, Graduate School of Leadership, Westville Campus, Durban.Attracting and retaining profitable customers to new and unfamiliar products and services is one of the challenges that the banking fraternity is faced with today. The purpose of this article is to highlight some of the important factors that influence attitude in the Islamic banking. Probability sampling was used and 250 questionnaires were distributed among participants based at a local university in Johannesburg. The results revealed that there is a positive relationship between product awareness, social norms, community influence and attitude towards Islamic banking. Also, the results indicated that most of the respondents were not aware of the Islamic banking. The bank practitioners and marketers were, therefore, recommended to take a focused approach on creating awareness of the Islamic banking. Marketers can target community leaders or opinion leaders in order to shed light on Islamic banking to the rest of their community. Keywords: product awareness, social norms and community influence. JEL Classification: G21, Z13https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8073/BBS_en_2016_04cont_Bodibe.pdf |
| spellingShingle | Seipati Bodibe Norman Chiliya Christopher Tarisayi Chikandiwa The factors affecting customers’ decisions to adopt Islamic banking Banks and Bank Systems |
| title | The factors affecting customers’ decisions to adopt Islamic banking |
| title_full | The factors affecting customers’ decisions to adopt Islamic banking |
| title_fullStr | The factors affecting customers’ decisions to adopt Islamic banking |
| title_full_unstemmed | The factors affecting customers’ decisions to adopt Islamic banking |
| title_short | The factors affecting customers’ decisions to adopt Islamic banking |
| title_sort | factors affecting customers decisions to adopt islamic banking |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8073/BBS_en_2016_04cont_Bodibe.pdf |
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