COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO

This study sought to verify the institutional communication practices adopted by Samarco (mining company, subsidiary of Vale), inthe episode of the tailings dam rupture, in Mariana, MG. Therefore, we sought to observe, first, the relationship of the company with i...

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Main Authors: Gercton Bernardo Coitinho, Eduardo Barbuto Bicalho, Ana Christina Tavares Martins
Format: Article
Language:English
Published: TRF2 2018-05-01
Series:LexCult
Subjects:
Online Access:http://lexcultccjf.trf2.jus.br/index.php/LexCult/article/view/35/22
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author Gercton Bernardo Coitinho
Eduardo Barbuto Bicalho
Ana Christina Tavares Martins
author_facet Gercton Bernardo Coitinho
Eduardo Barbuto Bicalho
Ana Christina Tavares Martins
author_sort Gercton Bernardo Coitinho
collection DOAJ
description This study sought to verify the institutional communication practices adopted by Samarco (mining company, subsidiary of Vale), inthe episode of the tailings dam rupture, in Mariana, MG. Therefore, we sought to observe, first, the relationship of the company with its stakeholders, including authorities, community, suppliers, customers, the press and society in general. The designation of the organization as mission, vision and values was also observed and compared with the day-to-day communication practices of Samarco. The material used in the survey included the company's website, news published in the press and data made available in official documents. The conclusions indicate that in the course of the management of crisis and post-crisis communication, the material published by the mining company Samarco sought and sought to filter information in order to release the company from its responsibilities with the event, neglecting the commitments described in its mission, thus blunting its transparency.
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spelling doaj.art-9caa5082021640059890188a1b411a752022-12-21T18:35:25ZengTRF2LexCult2595-67282594-82612018-05-012113015210.30749/2594-8261.v2n1p130-152COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCOGercton Bernardo Coitinho0Eduardo Barbuto BicalhoAna Christina Tavares Martins1Centro Universitário Augusto MottaCentro Universitário Augusto MottaThis study sought to verify the institutional communication practices adopted by Samarco (mining company, subsidiary of Vale), inthe episode of the tailings dam rupture, in Mariana, MG. Therefore, we sought to observe, first, the relationship of the company with its stakeholders, including authorities, community, suppliers, customers, the press and society in general. The designation of the organization as mission, vision and values was also observed and compared with the day-to-day communication practices of Samarco. The material used in the survey included the company's website, news published in the press and data made available in official documents. The conclusions indicate that in the course of the management of crisis and post-crisis communication, the material published by the mining company Samarco sought and sought to filter information in order to release the company from its responsibilities with the event, neglecting the commitments described in its mission, thus blunting its transparency.http://lexcultccjf.trf2.jus.br/index.php/LexCult/article/view/35/22miningwastedamsenvironmentcomunication
spellingShingle Gercton Bernardo Coitinho
Eduardo Barbuto Bicalho
Ana Christina Tavares Martins
COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
LexCult
mining
waste
dams
environment
comunication
title COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
title_full COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
title_fullStr COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
title_full_unstemmed COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
title_short COMUNICAÇÃO EMPRESARIAL E A TRAGÉDIA DA SAMARCO
title_sort comunicacao empresarial e a tragedia da samarco
topic mining
waste
dams
environment
comunication
url http://lexcultccjf.trf2.jus.br/index.php/LexCult/article/view/35/22
work_keys_str_mv AT gerctonbernardocoitinho comunicacaoempresarialeatragediadasamarco
AT eduardobarbutobicalho comunicacaoempresarialeatragediadasamarco
AT anachristinatavaresmartins comunicacaoempresarialeatragediadasamarco