Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach
This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2012-12-01
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| Series: | Bio-based and Applied Economics |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/bae/article/view/3230 |
| _version_ | 1818058373352914944 |
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| author | Paolo Sckokai Alessandro Varacca |
| author_facet | Paolo Sckokai Alessandro Varacca |
| author_sort | Paolo Sckokai |
| collection | DOAJ |
| description | This article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study demand responses, substitution patterns, own-price and cross-price elasticities. Estimation results provide evidence of some degree of brand loyalty, while consumers do not seem loyal to the product type. Elasticity estimates point out the presence of patterns of substitution within products sharing the same brand and similar nutritional characteristics. |
| first_indexed | 2024-12-10T12:59:36Z |
| format | Article |
| id | doaj.art-9cb3bf5517ef47ef9c5f6be7a1d4df63 |
| institution | Directory Open Access Journal |
| issn | 2280-6180 2280-6172 |
| language | English |
| last_indexed | 2024-12-10T12:59:36Z |
| publishDate | 2012-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Bio-based and Applied Economics |
| spelling | doaj.art-9cb3bf5517ef47ef9c5f6be7a1d4df632022-12-22T01:48:00ZengFirenze University PressBio-based and Applied Economics2280-61802280-61722012-12-011310.13128/BAE-1114810499Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric ApproachPaolo Sckokai0Alessandro Varacca1Istituto di Economia agro-alimentare Università Cattolica del Sacro Cuore Via Emilia Parmense, 84 29122 Piacenza ITALYIstituto di Economia agro-alimentare Università Cattolica del Sacro Cuore Via Emilia Parmense, 84 29122 Piacenza ITALYThis article employs a nation-wide sample of supermarket scanner data to study product and brand competition in the Italian breakfast cereal market. A modified Almost Ideal Demand System (AIDS), that includes Distance Metrics (DMs) as proposed by Pinkse, Slade and Brett (2002), is estimated to study demand responses, substitution patterns, own-price and cross-price elasticities. Estimation results provide evidence of some degree of brand loyalty, while consumers do not seem loyal to the product type. Elasticity estimates point out the presence of patterns of substitution within products sharing the same brand and similar nutritional characteristics.https://oaj.fupress.net/index.php/bae/article/view/3230distance metricalmost ideal demand systembreakfast cereals |
| spellingShingle | Paolo Sckokai Alessandro Varacca Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach Bio-based and Applied Economics distance metric almost ideal demand system breakfast cereals |
| title | Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach |
| title_full | Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach |
| title_fullStr | Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach |
| title_full_unstemmed | Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach |
| title_short | Product Differentiation and Brand Competition in the Italian Breakfast Cereal Market: a Distance Metric Approach |
| title_sort | product differentiation and brand competition in the italian breakfast cereal market a distance metric approach |
| topic | distance metric almost ideal demand system breakfast cereals |
| url | https://oaj.fupress.net/index.php/bae/article/view/3230 |
| work_keys_str_mv | AT paolosckokai productdifferentiationandbrandcompetitionintheitalianbreakfastcerealmarketadistancemetricapproach AT alessandrovaracca productdifferentiationandbrandcompetitionintheitalianbreakfastcerealmarketadistancemetricapproach |