AN EMPIRICAL RESEARCH ON FACTORS AFFECTING CUSTOMER SATISFACTION TOWARDS FINTECH PRODUCTS AND SERVICES IN SUNGAI PETANI, KEDAH

AN EMPIRICAL RESEARCH ON FACTORS AFFECTING CUSTOMER SATISFACTION TOWARDS FINTECH PRODUCTS AND SERVICES IN SUNGAI PETANI, KEDAH

Since financial institutions have provided almost similar products and services, thus financial firms have been highly competitive in the industry. The results of this competition are based on service quality. Apart from that, the development of technology has caused Fintech products and services to...

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Bibliographic Details
Main Authors: Jaya Kumar Shanmugam, Barathy Doraisamy, Santhi Appannan, Parteeban M Varatharajoo, Woo Hooi Kuan
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2022-10-01
Series:Journal of Academia
Subjects:
security
convenience
service quality
customer satisfaction
Online Access:https://myjms.mohe.gov.my/index.php/joa/article/view/18155

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