Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information

Numerical performance information is increasingly important to political decision-making in the public sector. Some have suggested that biases in citizens' processing of numerical information can be exploited by politicians to skew citizens' perception of performance. I report on an experi...

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Main Author: Asmus Leth Olsen
Format: Article
Language:English
Published: Cambridge University Press 2013-05-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/12/121112/jdm121112.pdf
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author Asmus Leth Olsen
author_facet Asmus Leth Olsen
author_sort Asmus Leth Olsen
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description Numerical performance information is increasingly important to political decision-making in the public sector. Some have suggested that biases in citizens' processing of numerical information can be exploited by politicians to skew citizens' perception of performance. I report on an experiment on how citizens evaluate numerical performance information from a public school context. The experiment is conducted with a large and diverse sample of the Danish population (N=1156). The analysis shows a strong leftmost-digit-bias in citizens' evaluation of school grading information. Thus, very small changes in reported average grades, which happen to shift the leftmost grade digit, can lead to very large shifts in citizens' evaluation of performance. The rightmost digit on the grade is almost fully ignored.
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spelling doaj.art-9ccd6abb4ff742118c4d6bf787809dbf2023-09-02T18:32:50ZengCambridge University PressJudgment and Decision Making1930-29752013-05-0183365371Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance informationAsmus Leth OlsenNumerical performance information is increasingly important to political decision-making in the public sector. Some have suggested that biases in citizens' processing of numerical information can be exploited by politicians to skew citizens' perception of performance. I report on an experiment on how citizens evaluate numerical performance information from a public school context. The experiment is conducted with a large and diverse sample of the Danish population (N=1156). The analysis shows a strong leftmost-digit-bias in citizens' evaluation of school grading information. Thus, very small changes in reported average grades, which happen to shift the leftmost grade digit, can lead to very large shifts in citizens' evaluation of performance. The rightmost digit on the grade is almost fully ignored.http://journal.sjdm.org/12/121112/jdm121112.pdfleftmost-digit-biascognitive biasesperformance information.NAKeywords
spellingShingle Asmus Leth Olsen
Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
Judgment and Decision Making
leftmost-digit-bias
cognitive biases
performance information.NAKeywords
title Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
title_full Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
title_fullStr Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
title_full_unstemmed Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
title_short Leftmost-digit-bias in an enumerated public sector? An experiment on citizens' judgment of performance information
title_sort leftmost digit bias in an enumerated public sector an experiment on citizens judgment of performance information
topic leftmost-digit-bias
cognitive biases
performance information.NAKeywords
url http://journal.sjdm.org/12/121112/jdm121112.pdf
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