METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line con...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2014-11-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/71 |
| _version_ | 1797872705317371904 |
|---|---|
| author | K. O. Dumbrays E. A. Likhacheva |
| author_facet | K. O. Dumbrays E. A. Likhacheva |
| author_sort | K. O. Dumbrays |
| collection | DOAJ |
| description | The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough. |
| first_indexed | 2024-04-10T01:04:25Z |
| format | Article |
| id | doaj.art-9cea8fd7601a44e2aae0b4815e83c7ad |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:04:25Z |
| publishDate | 2014-11-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-9cea8fd7601a44e2aae0b4815e83c7ad2023-03-13T09:59:13ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842014-11-0101636565METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGYK. O. Dumbrays0E. A. Likhacheva1Университет «Дубна»Университет «Дубна»The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.https://www.strategybusiness.ru/jour/article/view/71офф-лайн конверсиивозврат инвестицийрекламамаркетинговая стратегия |
| spellingShingle | K. O. Dumbrays E. A. Likhacheva METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY Стратегии бизнеса офф-лайн конверсии возврат инвестиций реклама маркетинговая стратегия |
| title | METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY |
| title_full | METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY |
| title_fullStr | METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY |
| title_full_unstemmed | METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY |
| title_short | METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY |
| title_sort | methods of analysis off line conversion and their use in the development of business marketing strategy |
| topic | офф-лайн конверсии возврат инвестиций реклама маркетинговая стратегия |
| url | https://www.strategybusiness.ru/jour/article/view/71 |
| work_keys_str_mv | AT kodumbrays methodsofanalysisofflineconversionandtheiruseinthedevelopmentofbusinessmarketingstrategy AT ealikhacheva methodsofanalysisofflineconversionandtheiruseinthedevelopmentofbusinessmarketingstrategy |