Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe
The purpose of the study was to prioritise factors that may influence mountain tourism in Zimbabwe. Zimbabwe has diverse mountain ecosystems that can attract tourists with various motives ranging from self-fulfillment, spirituality growth, wellness, local culture and religious experiences to simple...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2023-04-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_12_2_688-701.pdf |
| _version_ | 1797738406965411840 |
|---|---|
| author | Emmanuel Mutambara Joe Muzurura Emiriya Manzote |
| author_facet | Emmanuel Mutambara Joe Muzurura Emiriya Manzote |
| author_sort | Emmanuel Mutambara |
| collection | DOAJ |
| description | The purpose of the study was to prioritise factors that may influence mountain tourism in Zimbabwe. Zimbabwe has diverse mountain ecosystems that can attract tourists with various motives ranging from self-fulfillment, spirituality growth, wellness, local culture and religious experiences to simple outdoor adventures. Quantitative data was collected using a ten-point structured questionnaire that was administered to ten mountain tourism experts who were selected using purposive sampling. The findings show that key factors that influence mountain tourism in Zimbabwe include destination image, tourist satisfaction, community participation and local physical infrastructure. Policy makers should encourage green investments in mountain regions in order to unlock growth opportunities in mountain-based communities. Investing in quality complementary touristic infrastructure may also help to improve destination image. Raising awareness about the negative impacts of tourism on mountains’ unique ecological and social systems, as well on behaviour change in the people who live there, is also needed at all levels, including individual mountain tourists, tourism businesses and local communities. The study contributes to literature by pioneering the use of the fuzzy analytic hierarchical approach in order to interrogate factors that influence mountain tourism in Zimbabwe. |
| first_indexed | 2024-03-12T13:42:24Z |
| format | Article |
| id | doaj.art-9cf093e7b4c7449b85d01cf159546cd5 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-03-12T13:42:24Z |
| publishDate | 2023-04-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-9cf093e7b4c7449b85d01cf159546cd52023-08-23T12:15:02ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2023-04-01122688701https://doi.org/10.46222/ajhtl.19770720.393Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, ZimbabweEmmanuel Mutambara0https://orcid.org/0000-0002-8030-9061Joe Muzurura1https://orcid.org/0000-0001-9774-0598Emiriya Manzote2Graduate School of Business and Leadership, University of KwaZulu-NatalDepartment of Economics, Faculty of Business Sciences, Midlands State University, ZimbabweDepartment of Economics, Faculty of Business Sciences, Midlands State University, ZimbabweThe purpose of the study was to prioritise factors that may influence mountain tourism in Zimbabwe. Zimbabwe has diverse mountain ecosystems that can attract tourists with various motives ranging from self-fulfillment, spirituality growth, wellness, local culture and religious experiences to simple outdoor adventures. Quantitative data was collected using a ten-point structured questionnaire that was administered to ten mountain tourism experts who were selected using purposive sampling. The findings show that key factors that influence mountain tourism in Zimbabwe include destination image, tourist satisfaction, community participation and local physical infrastructure. Policy makers should encourage green investments in mountain regions in order to unlock growth opportunities in mountain-based communities. Investing in quality complementary touristic infrastructure may also help to improve destination image. Raising awareness about the negative impacts of tourism on mountains’ unique ecological and social systems, as well on behaviour change in the people who live there, is also needed at all levels, including individual mountain tourists, tourism businesses and local communities. The study contributes to literature by pioneering the use of the fuzzy analytic hierarchical approach in order to interrogate factors that influence mountain tourism in Zimbabwe.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_12_2_688-701.pdfmountain tourismzimbabwemount nyanganifahpdestination image |
| spellingShingle | Emmanuel Mutambara Joe Muzurura Emiriya Manzote Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe African Journal of Hospitality, Tourism and Leisure mountain tourism zimbabwe mount nyangani fahp destination image |
| title | Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe |
| title_full | Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe |
| title_fullStr | Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe |
| title_full_unstemmed | Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe |
| title_short | Prioritising Factors Influencing Mountain Tourism Using a Fuzzy Analytic Hierarchical Process: A Case Study of Mount Nyangani, Zimbabwe |
| title_sort | prioritising factors influencing mountain tourism using a fuzzy analytic hierarchical process a case study of mount nyangani zimbabwe |
| topic | mountain tourism zimbabwe mount nyangani fahp destination image |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_12_2_688-701.pdf |
| work_keys_str_mv | AT emmanuelmutambara prioritisingfactorsinfluencingmountaintourismusingafuzzyanalytichierarchicalprocessacasestudyofmountnyanganizimbabwe AT joemuzurura prioritisingfactorsinfluencingmountaintourismusingafuzzyanalytichierarchicalprocessacasestudyofmountnyanganizimbabwe AT emiriyamanzote prioritisingfactorsinfluencingmountaintourismusingafuzzyanalytichierarchicalprocessacasestudyofmountnyanganizimbabwe |