Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee

Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee

The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descri...

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Bibliographic Details
Main Authors: Ammaraporn Pinsuwan, Suntaree Suwonsichon, Penkwan Chompreeda, Witoon Prinyawiwatkul
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Foods
Subjects:
coffee
emotions
descriptive analysis
consumer perception
liking
Online Access:https://www.mdpi.com/2304-8158/11/2/180

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