BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Maciej URBANIAK
Μορφή:	Άρθρο
Γλώσσα:	English
Έκδοση:	Publishing House of Rzeszow University of Technology 2015-06-01
Σειρά:	Modern Management Review
Θέματα:	relationship marketing, supply chain management, product innovation, business-to-business
Διαθέσιμο Online:	http://doi.prz.edu.pl/pl/pdf/zim/166

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