BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET
The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...
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| Format: | Article |
| Langue: | English |
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Publishing House of Rzeszow University of Technology
2015-06-01
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| Collection: | Modern Management Review |
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| Accès en ligne: | http://doi.prz.edu.pl/pl/pdf/zim/166 |