BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...

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Dettagli Bibliografici
Autore principale:	Maciej URBANIAK
Natura:	Articolo
Lingua:	English
Pubblicazione:	Publishing House of Rzeszow University of Technology 2015-06-01
Serie:	Modern Management Review
Soggetti:	relationship marketing, supply chain management, product innovation, business-to-business
Accesso online:	http://doi.prz.edu.pl/pl/pdf/zim/166

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