BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Maciej URBANIAK
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	Publishing House of Rzeszow University of Technology 2015-06-01
Цуврал:	Modern Management Review
Нөхцлүүд:	relationship marketing, supply chain management, product innovation, business-to-business
Онлайн хандалт:	http://doi.prz.edu.pl/pl/pdf/zim/166

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