BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...

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Detalhes bibliográficos
Autor principal:	Maciej URBANIAK
Formato:	Artigo
Idioma:	English
Publicado em:	Publishing House of Rzeszow University of Technology 2015-06-01
Colecção:	Modern Management Review
Assuntos:	relationship marketing, supply chain management, product innovation, business-to-business
Acesso em linha:	http://doi.prz.edu.pl/pl/pdf/zim/166

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