BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

BUILDING RELATIONSHIP BETWEEN OEM CUSTOMERS AND SUPPLIERS IN PRODUCT INNOVATION DEVELOPMENT PROCESSES IN B2B MARKET

The main focus of this article is to present conditions to build relationships between Original Equipment Manufacturers (OEMs) customers and their suppliers in product innovation development processes in the B2B market. Analysis of literature and numerous observations indicate that the OEM companies...

Полное описание

Библиографические подробности
Главный автор:	Maciej URBANIAK
Формат:	Статья
Язык:	English
Опубликовано:	Publishing House of Rzeszow University of Technology 2015-06-01
Серии:	Modern Management Review
Предметы:	relationship marketing, supply chain management, product innovation, business-to-business
Online-ссылка:	http://doi.prz.edu.pl/pl/pdf/zim/166

Схожие документы

The effects of dependent supplier-customer relationships on supplier's corporate innovation
по: Jiao, Zhuoran
Опубликовано: (2022)

Study of supplier relationship management under OEM.
по: Wang, Xuanxuan.
Опубликовано: (2011)

SUPPLIER-CUSTOMER RELATIONSHIP PERFORMANCE IN CONSTRUCTION INDUSTRY
по: Marek Zieliński
Опубликовано: (2013-12-01)

Global supply chain relationship, local market competition, and suppliers’ innovation in developing economies
по: Lei Ding, и др.
Опубликовано: (2021-12-01)

Supply Chain Relationships in Circular Business Models: Supplier Tactics at Royal Smit Transformers
по: Marlies van Tilburg, и др.
Опубликовано: (2022-10-01)

Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?
по: T Leppelt, и др.
Опубликовано: (2014-06-01)

The customer and supplier innovation team : guidebook /
по: 374751 Norausky, Patrick H.
Опубликовано: (2000)

Members of a supply chain and their relationships
по: Noémi Ványi
Опубликовано: (2012-12-01)

Food Sector as an Interactive Business World: A Framework for Research on Innovations
по: Michał Gazdecki, и др.
Опубликовано: (2021-06-01)

Critical Supply Chain Innovation Indicators that Enhance Business Performance: A Case Study of Weir Minerals Africa
по: Tazvivinga Mabika, и др.
Опубликовано: (2023-12-01)

CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR
по: Demet TUZUNKAN
Опубликовано: (2018-04-01)

The spillover effect of customers’ ESG performance on suppliers’ green innovation quality
по: Yani Sun, и др.
Опубликовано: (2024-09-01)

The ambiguous impact of supplier involvement in product development on supplier relationship resilience and company performance
по: Grażyna Kędzia
Опубликовано: (2024-05-01)

Supplier Collaboration Relationship: Essential Role in Building Global Supply Chain Resilience
по: Eleonora DIJMARESCU
Опубликовано: (2024-10-01)

Supplier relations : partnering for total quality.
по: Lim, Kok Khen., и др.
Опубликовано: (2009)

KEY VALUES OF BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING
по: Małgorzata WIŚNIEWSKA
Опубликовано: (2014-10-01)

The impact of supplier relationships on supply chain performance of trade companies in Bosnia and Herzegovina
по: Safet Kozarević, и др.
Опубликовано: (2021-01-01)

The correlation between relationship value and business expansion in the South African automotive supply chains
по: Aletta S. Tolmay
Опубликовано: (2017-02-01)

CLASSIFICATION OF MARKETING RESEARCHES ON INNOVATION PRODUCT
по: M. V. Resler
Опубликовано: (2017-06-01)

The real effect of innovation information disclosure: from the perspective of supplier innovation
по: Yonggen Luo, и др.
Опубликовано: (2023-04-01)

THE IMPACT OF PSYCHOLOGICAL CONTRACT ON RELATIONSHIP QUALITY IN FINANCIAL SERVICES MARKET
по: Mario Pepur, и др.
Опубликовано: (2013-02-01)

Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach
по: Andreea Orîndaru, и др.
Опубликовано: (2020-08-01)

CONTINUOUS SUPPLIER RELATIONSHIP MANAGEMENT FRAMEWORK
по: Tilen Klobučar, и др.
Опубликовано: (2019-01-01)

Relationship marketing: development of theory and practice
по: L. P. Steblyakova, и др.
Опубликовано: (2023-09-01)

New tools of relationship marketing for innovative projects of machine-building enterprises: crowdsourcing and crowdfunding
по: N.B. Kolotova
Опубликовано: (2015-09-01)

Financial Spillover Effects in Supply Chains: Do Customers and Suppliers Really Benefit?
по: Erik Hofmann, и др.
Опубликовано: (2020-03-01)

Evaluation of the impact of E-procurement on buyers and suppliers in a value chain
по: Ramamurthy Murali Mohan
Опубликовано: (2008)

Supplier integration in product creation process : a strategic assessment survey.
по: Ashish Sood.
Опубликовано: (2008)

Examining relationship marketing and strategic branding in b2b Greek SMEs: A family business development
по: Irene Samanta
Опубликовано: (2022-09-01)

Post-dictatorship Protest and Ecocriticism in Selected Works of Ogaga Ifowodo
по: Mark O. Ogbinaka, и др.
Опубликовано: (2023-12-01)

Can sharing auditors with customers improve suppliers digital transformation?
по: Xiaohui Liu, и др.
Опубликовано: (2024-06-01)

The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium
по: Frikkie Herbst
Опубликовано: (2022-10-01)

Innovation Marketing - a Consequence of Business Competitiveness
по: Nicoleta CRISTACHE, и др.
Опубликовано: (2021-12-01)

Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
по: Danny Pimentel Claro, и др.
Опубликовано: (2005-07-01)

Business-Government Relationship in European Post-Transition Countries: Do Innovators Get the Worse End of a Stick?
по: Valerija BOTRIĆ, и др.
Опубликовано: (2016-10-01)

Strategic market relationships : from strategy to implementation /
по: 357021 Donaldson, Bill, и др.
Опубликовано: (2007)

The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business
по: Firsta Koesdyah Mekasari, и др.
Опубликовано: (2023-11-01)

The role of supplier satisfaction survey in building partnerships
по: Blaženka Knežević, и др.
Опубликовано: (2022-01-01)

Networking in management of relationships with the sports and leisure service market
по: Agnieszka Widawska-Stanisz
Опубликовано: (2018-05-01)

Audit independence and customer relationship marketing: an ethical conflict or an ethical mutual effect?
по: Gabriel G. Martins, и др.
Опубликовано: (2024-12-01)