Sales plan generation problem on TV broadcasting
Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Balikesir University
2016-07-01
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| Series: | An International Journal of Optimization and Control: Theories & Applications |
| Subjects: | |
| Online Access: | http://ijocta.balikesir.edu.tr/index.php/files/article/view/286 |
| _version_ | 1797913010614829056 |
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| author | Özlem Cosgun İlkay Gultas |
| author_facet | Özlem Cosgun İlkay Gultas |
| author_sort | Özlem Cosgun |
| collection | DOAJ |
| description | Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization problem under uncertainty. This paper is concerned with the sales plan generation problem when the audience levels of advertisement slots are random variables with known probability distributions. There are several constraints the TV networks must meet including client budget, product category and demographic information, plan weighting by week, program mix requirements, and the lengths of advertisement slots desired by the client. We formulate the problem as a chance constrained goal program and we demonstrate that it provides a robust solution with a user specified level of reliability. |
| first_indexed | 2024-04-10T12:04:52Z |
| format | Article |
| id | doaj.art-9d07fd963b8d41dbaa70e20434069d84 |
| institution | Directory Open Access Journal |
| issn | 2146-0957 2146-5703 |
| language | English |
| last_indexed | 2024-04-10T12:04:52Z |
| publishDate | 2016-07-01 |
| publisher | Balikesir University |
| record_format | Article |
| series | An International Journal of Optimization and Control: Theories & Applications |
| spelling | doaj.art-9d07fd963b8d41dbaa70e20434069d842023-02-15T16:16:19ZengBalikesir UniversityAn International Journal of Optimization and Control: Theories & Applications2146-09572146-57032016-07-016216717810.11121/ijocta.01.2016.0028688Sales plan generation problem on TV broadcastingÖzlem Cosgun0İlkay Gultas1Fatih University360 Management Consulting GroupMajor advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization problem under uncertainty. This paper is concerned with the sales plan generation problem when the audience levels of advertisement slots are random variables with known probability distributions. There are several constraints the TV networks must meet including client budget, product category and demographic information, plan weighting by week, program mix requirements, and the lengths of advertisement slots desired by the client. We formulate the problem as a chance constrained goal program and we demonstrate that it provides a robust solution with a user specified level of reliability.http://ijocta.balikesir.edu.tr/index.php/files/article/view/286Chance constrained goal programmingmedia planningscheduling |
| spellingShingle | Özlem Cosgun İlkay Gultas Sales plan generation problem on TV broadcasting An International Journal of Optimization and Control: Theories & Applications Chance constrained goal programming media planning scheduling |
| title | Sales plan generation problem on TV broadcasting |
| title_full | Sales plan generation problem on TV broadcasting |
| title_fullStr | Sales plan generation problem on TV broadcasting |
| title_full_unstemmed | Sales plan generation problem on TV broadcasting |
| title_short | Sales plan generation problem on TV broadcasting |
| title_sort | sales plan generation problem on tv broadcasting |
| topic | Chance constrained goal programming media planning scheduling |
| url | http://ijocta.balikesir.edu.tr/index.php/files/article/view/286 |
| work_keys_str_mv | AT ozlemcosgun salesplangenerationproblemontvbroadcasting AT ilkaygultas salesplangenerationproblemontvbroadcasting |